Burberry is the first brand to embark on Apple Music

Burberry is the first brand to embark on Apple Music

Apple is teaming up with British fashion retailer Burberry to bring the first branded channel to its new music streaming serviceBurberry’s channel will live within Apple Music’s new “Curators” section and feature live performance videos from both established and up-and-coming British artists.

The channel will act in some ways as an extension of Burberry’s existing Burberry Acoustic series, which started in 2010 as a way to for the company to fashion itself as a lifestyle brand by tapping into the independent British music scene. Burberry’s Apple Music channel will start with exclusive videos, including a slate of live performances from British artists.

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Ninon Fergelot

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2016-11-27T20:29:47+00:00