When British fashion comes to mind, what do you think of? Is the first thought that flutters through your mind the whimsical yet edgy world of Alexander McQueen? Or is it the iconic miniskirt by Mary Quant? For me, it is traditional bespoke tailoring. Look no other than Savile Row where you can find this movement’s well-planted roots. From Hardy Amies to Gieves & Hawkes, they’re masters of the craft.
My first glance into Savile Row was while I was working in London and kept hearing the term, “bespoke” used on a daily basis throughout my office. To put it simply, bespoke means that something is made from scratch to your specifications. Bespoke is traditionally tied to suits and shoes, and goes hand in hand with the history of Savile Row.
Now to Savile Row. What is this magical place, you ask? It’s a picturesque tree-lined street situated in the heart of Mayfair within London; the kind of place that you’d pluck out of a storybook. Walking down the street, you’ll find men dressed to the “T”, very chic, very English. Top hat and pocket squares included. The street, although small in size, is home to only a small amount of houses that take their craft quite seriously. Pop into the Hardy Amies flagship at 14 Savile Row and you’ll find a magnificent store, lined with chandeliers and a separate room for tailoring where you can see the classically trained tailors work their magic on menswear. Famous customers of the bespoke houses include Jude Law, Prince Charles, and Napoleon III. Savile Row is easily a quintessential part of British fashion.