Belonging to the BRICS countries, the Brazil is becoming the new place for luxury. Years after years, the country’s economy remained very stable, with an extremely high purchasing power of the middle class and the assumption of the very rich part of the population, whom represent ten millions of consumers. These conditions are ideal for all the luxury brands as the consumption of luxury goods increases every year. After the USA, it is the second market of America in terms of turnover for luxury brands. Inevitably, the country has attracted all the French brands from the fashion and luxury sector. From Chanel, to Moët Hennessy, everyone wants his place in Brazil!