Blog

Second hand Luxury

When we think of Luxury, we think of high-end brands that offer us the most exclusive products and experiences. It is a dreamy world, which is not that easily accessible. Until a few years ago when second hand Luxury started to enter the Luxury world. Nowadays this kind of business is growing so fast it [...]

Second hand Luxury 2018-11-14T15:17:20+00:00

Pop-up Luxury

Many Luxury houses are opening pop-up stores with a full experience. A physical store is a very important part of the success of Luxury houses. A pop-up store is a perfect place to test products or to show the story of the brand, showing new products or collaborations. It is a good chance to reach [...]

Pop-up Luxury 2018-11-14T19:12:55+00:00

Luxury and Inclusivity

What do we expect from luxury brands but being pioneers in their domain ? Nowadays, this includes playing a role in social progress. Inclusivity is the keyword. With the current state of our society, from both a cultural and political perspective (which some even say are intertwined), inclusivity and diversity are consistently hot topics in [...]

Luxury and Inclusivity 2018-11-14T23:17:43+00:00

Fashion luxury brands are going green

IPCC (Intergovernmental Panel on Climate Change) blows the whistle again on the emergency of engaging new transitions to avoid global warming. The message started to arrive in the luxury industry as we can see the creation in 2017 of the first Green Carpet Fashion Awards. In September 2018, at the Teatro alla Scala in Milan, [...]

Fashion luxury brands are going green 2018-11-14T22:26:20+00:00

The E in experience

According to Forbes, e-retail represents the 27 percent of the total commercial base in the world, so that means that more and more customers of physical stores are becoming digital customers as Internet access expands and accelerates. Luxury retail must pay special attention to their digital business, as they must provide an online shopping experience [...]

The E in experience 2018-11-14T15:19:21+00:00

Dubai – Burj Al Arab – The World Most Luxurious Hotel

The iconic sail-shaped silhouette of Burj Al Arab Jumeirah stands tall as a beacon of modern Dubai, characterized by the finest hospitality you can ever experience. Repeatedly voted the world's most luxurious hotel (Five-star-Award, The UAE’s Leading hotel 2017, The World’s leading Luxury hotel 2017, The World Leading Luxury hotel 2017), this stunning destination offers [...]

Dubai – Burj Al Arab – The World Most Luxurious Hotel 2018-11-14T14:27:20+00:00

Interview Beauty Specialist Denise

21 year old Dutch girl Denise graduated as beauty specialist one year ago. After that, she started her own salon to offer excellent service to her clients at her home salon. I spoke with Denise about beauty and her salon.   Do you already have a big client list at the moment? Slowly but certainly, [...]

Interview Beauty Specialist Denise 2018-11-12T19:28:10+00:00

Presence of luxury brands on social medias

Many brands decided to improve their positioning on social medias. By social medias, we’ll focus on Facebook, Instagram and Youtube. Brands like Burberry and Louis Vuitton use a lot Youtube to spread product reviews and influencers-based content. Social medias has evolved so much over the last few years. Luxury brands used to not really use [...]

Presence of luxury brands on social medias 2018-11-15T01:18:05+00:00

Is Fashion really art?

Some might say fashion is a decorative or applied art as opposed to fine art. However Fashion is an art form that should be remembered. Fashion can tell what people wore at a certain period just as painting can represent a period in the History. Fashion is one of the purest expressions of art because [...]

Is Fashion really art? 2018-11-14T14:24:00+00:00

Fashion and cultural appropriation

“Good artists borrow, great artists steal.” Appropriation of appreciation? These are some questions that come to mind when looking at cultural appropriation in fashion. Are fashion brands and celebrities simply stealing from other cultures or are they taking design inspiration? And when do they cross the line? Firstly let’s take a look at cultural appropriation. [...]

Fashion and cultural appropriation 2018-11-14T17:26:19+00:00

5 times baby gear brand collaborated with high-end brands

A pram is an investment and by far one of the most expensive things parent-to-be will buy for their new-born. The pram must be good and safe, but doesn’t the eye want some candy too? Here you’ll find 5x collaborations between big brands and baby gear. Silver Cross x Aston Martin With only 600 units [...]

5 times baby gear brand collaborated with high-end brands 2018-11-14T16:24:28+00:00

The future of textile

Stella McCartney A/W 2017 campaign shot by Harley Weir COURTESY OF : Stella McThe technological revolution has led to new businesses model but has also modified the more traditional sectors. This is the case of the textile industry, a sector that has already experienced its transformation three centuries ago, with the introduction of the steam [...]

The future of textile 2018-11-20T14:54:22+00:00

Luxury Brand’s challenge: Digital Advertising

The advertising of the luxury sector is making the move to digital media, and this is reflected in the investment of the brands. 33% of the advertising of luxury brands has been digital this year, taking into account an increase of 7% compared to 2017. According to the Luxury Advertising Expenditure Forecasts 2018, published by [...]

Luxury Brand’s challenge: Digital Advertising 2018-11-12T15:54:38+00:00

Tiffany & Co. The Great Gatsby jewellery collection

The brilliant jewels of the 20s were recreated by the best masters of Tiffany & Co so that every spectator could plunge into the authentic atmosphere of the world of luxurious parties and love without obstacles. To recreate the pulsating atmosphere of New York in the 1920s when the small island of Manhattan was intoxicated [...]

Tiffany & Co. The Great Gatsby jewellery collection 2018-11-14T15:29:35+00:00

Entre Luxe et cinéma, il n’y a qu’un pas

Cinémas et publicité sont maintenant très liés en effet, le monde du luxe fait de plus en plus appel à des cinéastes pour imaginer des fictions publicitaires qui s’insèrent dans leurs contenus de marque. Depuis quelques années, le visage des marques change : Il ne s’agit plus seulement d’une étiquette mais il bien plus question de [...]

Entre Luxe et cinéma, il n’y a qu’un pas 2018-11-13T10:44:05+00:00

When the luxury world is meeting Hip hop culture

Over the past two years, more than a dozen luxury brands like Louis Vuitton, Saint Laurent and Marc Jacobs — have featured hip-hop artists in their advertising campaigns, while brands like Versace and JW Anderson have taken things a step further by collaborating with artists like 2 Chainz and A$AP Rocky on products.   This was not always the case. For many [...]

When the luxury world is meeting Hip hop culture 2018-11-19T16:11:41+00:00

5 Must-See Fashion Movies

Dior and I A journey in the famous Dior House following up the seven weeks that signed the debut of the Creative Direction of Belgian designer Raf Simons. From the idea of the models to the creation of the pieces thanks to the incredible work of the seamstresses until the haute couture fashion show of [...]

5 Must-See Fashion Movies 2018-11-14T13:39:13+00:00

The evolution of Kenzo

Kenzo is a Fashion and perfume brand well known since decades. But the brand has passed to Kenzo Takada Haut-couture to the trendy brand of LVMH. Mr. Takata created the brand in 1964 in Paris. He's from Himeji, Japan and studied at Bunka Fashion College. It was his dream to become a creator, especially in [...]

The evolution of Kenzo 2018-11-13T21:44:27+00:00

Fenty Beauty

A year ago singer-songwriter Rihanna launched her very own makeup line called Fenty Beauty. However, the fact that Rihanna herself created this makeup line is not the only special thing about this line. Type the words Fenty Beauty on google and you’ll see tons of articles about why this makeup line in particular is disrupting, [...]

Fenty Beauty 2018-11-14T15:18:09+00:00

Luxury in Dubai

Dubai is a wonderful city of the future, surrounded by the waters of the Persian Gulf and by the hot sand of the Rub al Khali desert. It’s the city bold dreams. Dubai is a city in the United Arab of emirates, known for incredible experiences. Dubai is the city where you can do and [...]

Luxury in Dubai 2018-11-14T14:26:38+00:00

The non-exclusive Saddle Bag

The famous Saddle bag, who does not know it? It is one of the most worn sponsored bags by influencers. Dior recreated the saddle bag after 19 years. Creative director Maria Grazia Chiuri has reintroduced the classic Dior Saddle bag for the brand’s autumn/winter 2018 collections. There is a lot of criticism on the fact [...]

The non-exclusive Saddle Bag 2018-11-14T19:11:35+00:00

Transparency in Luxury

Studies and figures show transparency will be luxury brands’ most challenging issue in the coming years. The Fashion Transparency Index released by the uk-based association Fashion Revolution was widely discussed online and revealed luxury brands were among the last-ranked brands regarding transparency. Even fast-fashion companies such as H&M are amo,among the top 10 brands in [...]

Transparency in Luxury 2018-11-14T23:13:07+00:00

Photography for a cause

Fashion is not indifferent to the future of the planet and fashion photography always had a huge impact on brand awareness. It is then natural that brands and photographers are collaborating on projects in order to promote products but also the company’s engagements. Fashion photographers are creative and technical, they can make the choice to [...]

Photography for a cause 2018-11-14T22:28:37+00:00

New luxury purchase triggers

When I started searching the information about what triggers consumers to buy luxury goods or services, some information caught my attention. According to a study from Farfetch the shift from retail stores to digital will be more than 20% for the next years. So the triggers to purchase will be completely different from now. So [...]

New luxury purchase triggers 2018-11-14T09:44:53+00:00

Luxury in emerging countries

      In recent years, the luxury market was focused in Western Europe and the United States, however for some time this trend has been reversed by some markets: China, for example, whose purchasing power of luxury consumers has increased, is definitely imposed as a key market. The European and American markets can be [...]

Luxury in emerging countries 2018-11-14T14:49:09+00:00

Interview at Michael Kors store Paris with employee Hai

Michael Kors is an American fashion designer and entrepreneur. He studied fashion design in New York. In 1981, Michael Kors started his own fashion brand (Wikipedia, 2018). The fashion brand appears luxury, American and sporty. Casual chic with a timeless elegance. Michael Kors launched in 2004 besides his haute couture line also MICHEAL Michael Kors, [...]

Interview at Michael Kors store Paris with employee Hai 2018-11-12T19:28:28+00:00

Sport and Rolex, a marketing love story

Firstly it will not sounds like a good idea to put in danger your 3000€ watch by doing some exercice with. But when you take it from the other side, how life-proof is a watch that could cross oceans, go on the moon, hold a whole match against Federer or still not be delay after [...]

Sport and Rolex, a marketing love story 2018-11-15T01:16:07+00:00

When surrealism serves high fashion

In September 2018, for the occasion of the fashion week in Paris, the Schiaparelli house presents his first luxury ready-to-wear line named « Story # 1 » under the artistic direction called Bertrand Guyon. A collection that is clearly inspired by the emblematic works of the American painter and photographer Man Ray. Man Ray was an artist [...]

When surrealism serves high fashion 2018-11-14T14:20:17+00:00

Fashion and gender roles

It has been evolving a couple of decades, but genderless designs still have a long way to go. Although the line between men’s and women’s clothes are blurring it is still not fully accepted. The gender roles that have been put on people mainly originate from societal standards and the fashion industry. Although it may [...]

Fashion and gender roles 2018-11-14T17:27:31+00:00

Zoom on the latest job trend : Personal shopper

The last couple of years have seen rising a new kind of job career : personal shoppers. What exactly is a personal shopper ? Personal shoppers provide expert advice to a specific client, and offer them a personal shopping experience. They present the latest trends in terms of fashion to the customers, are able to [...]

Zoom on the latest job trend : Personal shopper 2018-11-13T10:43:19+00:00

L’hôtel Monte Cristo, un hôtel voyageur

Un simple boutique hôtel 4 étoiles de l’extérieur, un véritable voyage à l’intérieur ! Dans les environs de la Rue Mouffetard et du Jardin des Plantes se cache un havre de paix sur la Rue Pascal : l’hôtel Monte Cristo. Sur la Rive Gauche, la deuxième maison du groupe Les Hôteliers Impertinents a ouvert ses portes le [...]

L’hôtel Monte Cristo, un hôtel voyageur 2018-11-19T20:54:26+00:00

E-mobility solutions in Luxury: Mercedes Benz Case

Efficient. Flexible. Urban. Electric mobility now offers the possibility of reducing polluting and acoustic emissions due to traffic and thus significantly improving our lives, especially in cities. In the year 2025, sixty percent of the world population will live in large cities. This development makes essential an intelligent propulsion strategy for individual transport. Wilko Andreas [...]

E-mobility solutions in Luxury: Mercedes Benz Case 2018-11-12T15:54:26+00:00