Horizontal diversification in Luxury

What is exactly horizontal diversification ? When you google it, the first definition to pop-up is the following : « a type of diversification under which a firm develops or acquires new products that are different from its core business or technology, but which may appeal to its current customers. » The idea is to enlarge the [...]

Horizontal diversification in Luxury 2018-11-14T23:21:54+00:00

Music and luxury collaborations A major collaboration between Frieze and Gucci, Second Summer of Love is a new series of films exploring the year 1988’s enduring impact on international contemporary culture. Music has always been part of the culture and identity of every person. As a Luxury brand, the merge and collaboration with bands is a very [...]

Music and luxury collaborations 2018-11-14T15:46:55+00:00

Interview in Gucci store P.C. Hooftstraat, Amsterdam with employee Iris

Gucci is an Italian Luxury fashion brand, created in 1921 by Guccio Gucci (Wikipedia, 2018). They have for woman, men and also children a great collection of bags, clothing, shoes, accessories, watches and jewellery, home collection and beauty. In 2017, Gucci was the most search Luxury brand online and also most selling luxury brand (Prant, [...]

Interview in Gucci store P.C. Hooftstraat, Amsterdam with employee Iris 2018-11-12T19:27:51+00:00

Importance of heritage in luxury brands

When looking at luxury brands, most of them are carrying a lot of history. Heritage is one of the most important additions of a luxury brand as it adds depth, authenticity and credibility to the brand. The power of storytelling can contribute to a stronger brand loyalty. The most important characteristics of an HLB (heritage [...]

Importance of heritage in luxury brands 2018-11-14T17:25:15+00:00

3 reasons to visit Bali

Over the last couple of years, the Indonesian island Bali has become one of the number one destinations for travel lovers, due to its affordability and its extraordinary location. Here are 3 reasons why you should visit Bali on your next holidays.   A luxury destination Bali is a brand new luxury destination and has [...]

3 reasons to visit Bali 2018-11-13T10:38:01+00:00

Cartier watchmaking conquering new generations

The digital era, new consumer tastes, financial crises and regional consumer booms have had an upsurge in sales to luxury watchmaking houses in recent years. The millennials had been recognized, among other things, for not using watches (luxury or not) because the cell phone gives them the time and they did not find the need [...]

Cartier watchmaking conquering new generations 2018-11-12T15:19:12+00:00

Luxury loves new technology

« La mode est un rendez-vous avec le temps (...) L'avenir appartient à ceux qui utiliseront les technologies de leur temps et satisferont les besoins et les envies des consommateurs. » Pierre Bergé Although, rooted in the tradition, Luxury has always loved technology innovation if these one provides to offer a privileged experience to the [...]

Luxury loves new technology 2018-11-13T10:41:36+00:00

Salvador Dali and jewelry

Salvador Dali is one of the most famous impressionist drawers of the 19th century. Salvador Dali was not only considered as a painter and a sculptor of renamed but was also known to be a goldsimth of quality. If you go to Figuera you can find the Museum of Dali but also an incredible exposition [...]

Salvador Dali and jewelry 2018-11-13T21:01:14+00:00

Saffron: The most expensive spice

Saffron is used and cultivate by humains for more than 3500 years. Originating in Southwest Asia, saffron certainly grew in Persia (Iran) and was found in Southern Europe in antiquity, principally used for medical care. Today it is cultivated mainly in Southern France, Iran, Spain, Italy, Morocco and Greece. Saffron is by far the most [...]

Saffron: The most expensive spice 2018-11-14T14:30:41+00:00

Fake Luxury in China

81 percent of the Chinese Millennials are willing to pay more for products of high quality, according to a business report of CNN. The report took account with the spending on Luxury products, but the hidden market of fake Luxury products remains huge in China. Fake Luxury items and goods are sold more and more [...]

Fake Luxury in China 2018-11-14T19:15:02+00:00

Luxury brands and football

Kylian Mbappé became the new face of the luxury watch brand Hublot, The French Team young sensation and PSG striker replaces Usain Bolt and joins the Brazilian football player Pelé. Known as one of the best worldwide player, Mbappé is also a humble man with a lot of values that seduce young people as well as [...]

Luxury brands and football 2018-11-18T20:31:32+00:00

Fashion show set “See now, Buy now”

For designer, fashion shows represent months of work, a very special event to connect the brand with the consumers. Today we don’t really need the privilege to be on list to admire the new luxury collection of a huge designer thanks to social media and people who are not even here to see the show [...]

Fashion show set “See now, Buy now” 2018-11-14T22:32:46+00:00

What should we Know about the concept cars

Present at international car shows such as the Paris, Brussels and Geneva Motor Show, the concept cars are futuristic cars that make visitors dream. But what hides behind the extravagance of the design of these precious pearls? We must first know that the concept has become a unique product, very often only one and is [...]

What should we Know about the concept cars 2018-11-14T14:33:47+00:00

Animal abuses in luxury

Well, in a context where many houses ban the use of fur in their collection we have to think about the reason of those decisions. First, after all the videos spread by PETA showing how animal are raised in specialized farms in China or Korea denouncing the conditions of raising and killing of the animals. [...]

Animal abuses in luxury 2018-11-15T01:17:53+00:00

The top 4 most impressive decor of Paris fashion week

At every fashion week, high fashion houses are trying to make an impression with more spectacular decoration and more creative fashion shows that stand out from the crowd. Back on the top 4 of the most impressive decorations of fashion week fashion houses in Paris for the last 10 years. In first place is the [...]

The top 4 most impressive decor of Paris fashion week 2018-11-14T14:34:16+00:00

How impactful are CGI-influencers on a brand’s authenticity?

Computer-Generated Imagery (CGI) or as some may know, Artificial Influencers, are the latest type of social media stars who completely shifted our idea from ‘standard’ social influencers. Rising in popularity, CGI-influencers have already grabbed the attention of huge fashion and beauty brands, who use these animations as the prominent character in their campaigns. Take Christian [...]

How impactful are CGI-influencers on a brand’s authenticity? 2018-11-14T16:41:53+00:00

The History of Rolls-Royce

The history of this brand is the story of a surprisingly successful union of two businessmen, Charles Rolls and Henry Royce. One of them was a rich aristocrat, and the other grew up in poverty and spent only one year studying at school, but together they created a car that became an absolute symbol of [...]

The History of Rolls-Royce 2018-11-14T15:42:32+00:00

Male beauty: from South Korea to the rest of the world

Makeup for man was considered taboo and would lead to questioning someones masculinity, but South Korea is leading to a shift of this mindset. Their ideas about male beauty are changing the attitudes and influencing the world. The conventions of makeup are beginning to break down and a new vision of masculinity is rising. Today [...]

Male beauty: from South Korea to the rest of the world 2018-11-14T13:59:58+00:00

Second hand Luxury

When we think of Luxury, we think of high-end brands that offer us the most exclusive products and experiences. It is a dreamy world, which is not that easily accessible. Until a few years ago when second hand Luxury started to enter the Luxury world. Nowadays this kind of business is growing so fast it [...]

Second hand Luxury 2018-11-14T15:17:20+00:00

Pop-up Luxury

Many Luxury houses are opening pop-up stores with a full experience. A physical store is a very important part of the success of Luxury houses. A pop-up store is a perfect place to test products or to show the story of the brand, showing new products or collaborations. It is a good chance to reach [...]

Pop-up Luxury 2018-11-14T19:12:55+00:00

Luxury and Inclusivity

What do we expect from luxury brands but being pioneers in their domain ? Nowadays, this includes playing a role in social progress. Inclusivity is the keyword. With the current state of our society, from both a cultural and political perspective (which some even say are intertwined), inclusivity and diversity are consistently hot topics in [...]

Luxury and Inclusivity 2018-11-14T23:17:43+00:00

Fashion luxury brands are going green

IPCC (Intergovernmental Panel on Climate Change) blows the whistle again on the emergency of engaging new transitions to avoid global warming. The message started to arrive in the luxury industry as we can see the creation in 2017 of the first Green Carpet Fashion Awards. In September 2018, at the Teatro alla Scala in Milan, [...]

Fashion luxury brands are going green 2018-11-14T22:26:20+00:00

The E in experience

According to Forbes, e-retail represents the 27 percent of the total commercial base in the world, so that means that more and more customers of physical stores are becoming digital customers as Internet access expands and accelerates. Luxury retail must pay special attention to their digital business, as they must provide an online shopping experience [...]

The E in experience 2018-11-14T15:19:21+00:00

Dubai – Burj Al Arab – The World Most Luxurious Hotel

The iconic sail-shaped silhouette of Burj Al Arab Jumeirah stands tall as a beacon of modern Dubai, characterized by the finest hospitality you can ever experience. Repeatedly voted the world's most luxurious hotel (Five-star-Award, The UAE’s Leading hotel 2017, The World’s leading Luxury hotel 2017, The World Leading Luxury hotel 2017), this stunning destination offers [...]

Dubai – Burj Al Arab – The World Most Luxurious Hotel 2018-11-14T14:27:20+00:00

Interview Beauty Specialist Denise

21 year old Dutch girl Denise graduated as beauty specialist one year ago. After that, she started her own salon to offer excellent service to her clients at her home salon. I spoke with Denise about beauty and her salon.   Do you already have a big client list at the moment? Slowly but certainly, [...]

Interview Beauty Specialist Denise 2018-11-12T19:28:10+00:00

Presence of luxury brands on social medias

Many brands decided to improve their positioning on social medias. By social medias, we’ll focus on Facebook, Instagram and Youtube. Brands like Burberry and Louis Vuitton use a lot Youtube to spread product reviews and influencers-based content. Social medias has evolved so much over the last few years. Luxury brands used to not really use [...]

Presence of luxury brands on social medias 2018-11-15T01:18:05+00:00

Is Fashion really art?

Some might say fashion is a decorative or applied art as opposed to fine art. However Fashion is an art form that should be remembered. Fashion can tell what people wore at a certain period just as painting can represent a period in the History. Fashion is one of the purest expressions of art because [...]

Is Fashion really art? 2018-11-14T14:24:00+00:00

Fashion and cultural appropriation

“Good artists borrow, great artists steal.” Appropriation of appreciation? These are some questions that come to mind when looking at cultural appropriation in fashion. Are fashion brands and celebrities simply stealing from other cultures or are they taking design inspiration? And when do they cross the line? Firstly let’s take a look at cultural appropriation. [...]

Fashion and cultural appropriation 2018-11-14T17:26:19+00:00

5 times baby gear brand collaborated with high-end brands

A pram is an investment and by far one of the most expensive things parent-to-be will buy for their new-born. The pram must be good and safe, but doesn’t the eye want some candy too? Here you’ll find 5x collaborations between big brands and baby gear. Silver Cross x Aston Martin With only 600 units [...]

5 times baby gear brand collaborated with high-end brands 2018-11-14T16:24:28+00:00

The future of textile

Stella McCartney A/W 2017 campaign shot by Harley Weir COURTESY OF : Stella McThe technological revolution has led to new businesses model but has also modified the more traditional sectors. This is the case of the textile industry, a sector that has already experienced its transformation three centuries ago, with the introduction of the steam [...]

The future of textile 2018-11-20T14:54:22+00:00