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Le retour de la parfumerie de niche

Il est difficile de passer à côte de ce retour en force des parfumeurs de niche en se promenant dans un grand magasin. Le Labo, Penhaligon’s, ou encore Francis Kurkdjian ; tous désormais côtoient les plus grands noms ; mais s’agît-il d’une nouvelle concurrence ou d’une opportunité ? Deux facteurs peuvent expliquer la croissance de ce marché : d’abord, [...]

Le retour de la parfumerie de niche 2017-12-14T23:21:52+00:00

Quand les marques de luxe s’investissent dans leur patrimoine

Fontaine de Trevi, Rome ©2Luxury2 Fendi,Tod’s, Bulgari, autant de marques qui font référence à la haute couture italienne. Mais en plus d’être des icônes dans le monde de la mode et une fierté pour leur pays, leur rôle ne s’arrête pas là. En effet, en Italie, les fonds manquants pour entretenir et restaurer [...]

Quand les marques de luxe s’investissent dans leur patrimoine 2017-12-14T23:28:37+00:00

Pablo Escobar’s mansion renovated into a luxury hotel

An American art dealer, Leo Malca, has renovated an old villa owned by Pablo Escobar, into a luxury boutique-hotel “Casa Malca”. Located in the Mexican beach resort of Tulum, the splendid hotel featuring 36 suites and rooms, offers an incredible decoration and a splendid landscape. It opened with nine bedrooms in 2015, but Malca is [...]

Pablo Escobar’s mansion renovated into a luxury hotel 2017-12-15T00:13:25+00:00

La tendance des web-series, une stratégie qui fait ses preuves

La tendance des web-series , une stratégie qui fait ses preuves. Une web-série, dans le même genre que le story-telling s’intègre dans l’ère du numérique et du brand content.elles peuvent non seulement diffuser des contenus qui leur son propre mais également gardé un certain contrôle. Ce sont des vidéos de format court sous forme de [...]

La tendance des web-series, une stratégie qui fait ses preuves 2017-12-18T01:29:48+00:00

The Antipode: London to New York in 11 Minutes

The Antipode is a supersonic plane that can travel at Mach 24 - that’s 12 times faster than the Concorde! Charles Bombardier, is the industrial designer who came up with concept for The Antipode, conceived it with collaboration with Lunatic Koncepts founder Abhishek Roy. In theory, it could carry up to 10 passengers up to [...]

The Antipode: London to New York in 11 Minutes 2017-12-20T19:49:26+00:00

RETURN OF CHECKS FOR BURBERRY

U.K. design organization Burberry Group Plc is wagering on development in its littler satchel business and playing up its trademark check as new Chief Executive Officer Marco Gobbetti looks to join the extravagance business' turnaround. At its initially significant runway appear since Gobbetti assumed control in July, the trenchcoat creator flaunted reversible tote packs decked [...]

RETURN OF CHECKS FOR BURBERRY 2017-12-15T03:11:40+00:00

Most iconic rivalities in fashion

Yves Saint Laurent & Karl LagarfeldHello coton Yves Saint Laurent & Karl Lagarfeld The career of Yves Saint Laurent is dazzling . He bacame Christian Dior's assistant and his successor, he creates his own fashion house with Pierre Bergé writing the legend that we know, all in less than ten years. Karl Lagerfeld, [...]

Most iconic rivalities in fashion 2017-12-14T14:24:24+00:00

LIFE : LVMH new sustainable plan

As a worldwide luxury group leader, focusing on a long-term vision of their activites, LVMH has a duty of examplarity regarding the sustainable development. That’s why LVMH created since 1992 an environment executive committee. The aim was to follow each House and develop a collective engagement with its.               [...]

LIFE : LVMH new sustainable plan 2017-12-19T12:53:11+00:00

Why Millennials are the Future of The Luxury Industry

By 2025, studies project that Millennials will account for 45% of the global personal luxury goods market. The Millennials’ decisions are based on impulsive decisions. They always want to make sure that they are following the latest trends and their mindset is self-directed. Thus they are more likely to buy for themselves than to impress others. Moreover, [...]

Why Millennials are the Future of The Luxury Industry 2017-12-17T15:01:26+00:00

THE EXCLUSIVE BICYCLE MADE WITH BARREL WOOD

“A Unique bicycle,a unique collaboration born of passion for innovation and expression through hardwood” ©bikerumor Renovo Hardwood Bicycles has collaborated with the whiskey brand Glenmorangie to make the first bike made with barrel wood. Renovo is a company, based in Portland, and specialized in the design and development of wooden bicycles. For its [...]

THE EXCLUSIVE BICYCLE MADE WITH BARREL WOOD 2017-12-16T01:44:32+00:00

Swarovski’s $60 bracelet on Craigslist

For those of you who don’t know of Craigslist, it’s an American advertisement website that has been growing a large base over the years. It’s currently available and used in 70 countries. Craigslist has multiple sections assigned to various kinds of listed ads catering to things such as jobs, housing, services, items for sale, etc. [...]

Swarovski’s $60 bracelet on Craigslist 2017-12-22T21:50:30+00:00

Les matières premières dans les parfums

Les matières premières sont les ingrédients utilisés pour la formulation du parfum. Naturelles ou synthétiques, elles forment la palette du parfumeur et sont combinées entre elles pour composer une création. Le parfumeur dispose en moyenne de 4 500 matières premières et les possibilités de combinaisons sont infinies. Devant la diversité des compositions parfumées, le Comité [...]

Les matières premières dans les parfums 2017-12-14T20:35:21+00:00

A SUMMER BREEZE COOLS THE NEW HUGO BOSS COLLECTION

Hugo boss spring 2018 collection, presented as part of New York fashion week: men’s in july, was an extended meditation on light fabrics, unlined jackets and roomy Bermuda shorts. Also suits came in papery cotton , anoraks in paper-thin leather. “summer of ease” became the collections title. It had a nautical inspiration, lightly applied: ropes [...]

A SUMMER BREEZE COOLS THE NEW HUGO BOSS COLLECTION 2017-12-14T15:27:27+00:00

Luxury and second-hand: are they compatible?

If you are a fashion addict, and your bank account becomes to get tired of it, you may have already looked for another way to live your passion without financially dying. Maybe have you noticed that a lot of websites offer you the possibility to acquire luxury goods at a lower price? How is it [...]

Luxury and second-hand: are they compatible? 2017-12-16T00:11:36+00:00

Architecture and Art

Louis Vuitton store at Place VendômeLouisVuitton.com More than ever, Paris is honing the interior design of its boutiques, focusing on the services of renowned architects. Who, here more than in any other fashion capital, must adjust their grandeur folly to a highly ranked environment. For some seasons, luxury shops have been developed by [...]

Architecture and Art 2017-12-14T14:33:45+00:00

The Brando

Inauguré en juillet 2014 à Tetiaroa, The Brando est un hôtel hors normes. Construit sur l’île privée de l’acteur Marlon Brando, en Polynésie Française, l’hôtel compte seulement 35 villas avec piscine privée ayant vue sur le lagon (l’un des plus beaux du monde), un restaurant gastronomique, Les Mutinés, dont la carte est signée Guy Martin [...]

The Brando 2017-12-15T20:16:00+00:00

Luxury and art: a short guide for a long history

Is fashion an art? It is something that could be argued about. Coco Chanel did not think it was but Yves Saint Laurent definitely did, to the point he worked hard to transfer paintings onto his creations. What is sure is that luxury is a form of art. The time, dedication and skills required can [...]

Luxury and art: a short guide for a long history 2017-12-16T00:13:55+00:00

Paris & Le Luxe

PARIS EST ELLE TOUJOURS LA CAPITALE DU LUXE ? Le secteur du luxe en France occupe indéniablement une place de choix dans l’économie mondiale. Divisé en 4 secteurs d’activités à savoir La mode, la beauté, l’hôtellerie et l’automobile. Le marché du luxe est plus que dynamique (249 milliards d’euros en 2016, 165 000 personnes employées, 330 [...]

Paris & Le Luxe 2017-12-16T10:47:55+00:00

Les objets intelligents au service de la cosmétique

Les avancées technologiques se sont multipliées au cours de ces dernières années et n’épargnent aucun secteur, pas même celui de la cosmétique. Quelles sont alors les dernières innovations qui révolutionneront bientôt nos routines beauté ?  Des patchs détecteurs d’UV La Roche Posay a récemment collaboré avec MC10 pour mettre au point des patchs capables de [...]

Les objets intelligents au service de la cosmétique 2017-12-15T00:24:20+00:00

Les marques de spiritueux et leurs collaborations

Le design des bouteilles Dom Pérignon issu de la collaboration avec l'artiste Tokujin Yoshioka ©Twitter Si les collaborations entre les marques de luxe et artistes sont chose courante, les maisons de spiritueux se prêtent également à cet échange artistique. Hennessy a notamment collaboré avec le graffeur américain JonOne pour son cognac de l’été [...]

Les marques de spiritueux et leurs collaborations 2017-12-14T23:33:33+00:00

Le luxe face à la maigreur sur les podiums

Prise de conscience et belle initiative dans le Monde du Luxe ! A la veille de l’ouverture de la Fashion Week de New York 2017, deux grands groupes du Luxe LVMH et KERING se sont engagés à ne plus faire défiler des mannequins trop maigres. Cette démarche, inscrite dans une charte portant sur « les relations [...]

Le luxe face à la maigreur sur les podiums 2017-12-15T00:09:05+00:00

Intelligence artificielle et marques de luxe

Quelles perspectives d’avenir pour les marques de luxe ? L’intelligence artificiel progresse à grand pas, et les marques de luxe essayent de comprendre comment utiliser cet outils à bon escient. Améliorer l’expérience client, prédire les ventes, assister les équipes de ventes… Tant de possibilité pourtant encore peu exploité. L’agence digital parisienne «  Wearing » permet aux e-commerçant de [...]

Intelligence artificielle et marques de luxe 2017-12-18T01:22:41+00:00

Bitcoin and luxury

  In the early part of the decade bitcoin and a similar breed of cryptocurrencies where developed many high educated individuals dismissed them as a fad.  digital money was seen as a w ay to purchase illicit items. After a decade of being introduced, we now see its permanence with the sale of luxury items [...]

Bitcoin and luxury 2017-12-20T20:24:46+00:00

Fashion world transformation during the S.XX.

  Until the 60's, the world of fashion in general was reserved for white models. But in this decade that changed. There were two women who completely revolutionized the world of fashion and its appearance on the covers of some of the most important magazines in the world was a before and after to understand [...]

Fashion world transformation during the S.XX. 2017-12-15T13:02:38+00:00

TAG HEUER Uses Bollywood To Increase Sales In INDIA

TAG HEUER is a Swiss brand watch and maintains a watchmaking workshop in Cornol, Switzerland. Label Heuer, possessed by French extravagance combination LVMH, at present one of the best three in the Swiss watches classification as far as income and review an incentive in the nation. It was launched in India in the year 2003 [...]

TAG HEUER Uses Bollywood To Increase Sales In INDIA 2017-12-14T00:08:40+00:00

Hubert de Givenchy and Audrey Hepburn

Audrey Hepburn and Hubert de GivenchyAgnauta couture Figure to the divine symbolism, the muse renews the inspiration and the imagination of the creator. From historical personalities to celebrities today, these ambassadors embody the brand, embody the garment, instill a style or reveal an attitude. "Vanity Fair" looks back on these legendary tandems that [...]

Hubert de Givenchy and Audrey Hepburn 2017-12-14T15:35:25+00:00

The force of high-end vintage

Over the last few years they have been popping up in every fashion-conscious city: high-end vintage boutiques. Bargain shoppers as well as the fashion in-crowd have been finding their way to 1970’s Saint Laurent and unique Louis Vuitton bags. Of course everyone loves a good deal, but why exactly are second-hand luxury items so popular? [...]

The force of high-end vintage 2017-12-15T19:45:37+00:00

La bataille des “méga-fashionshows”: a-t-on besoin d’être spectaculaire pour être mémorable ?

Aujourd’hui, les grandes Maisons de luxe se battent pour remporter le prix du défilé le plus grandiose. Mais cette victoire enclenche t-elle nécessairement une augmentation des ventes ? Dans quelle mesure le défilé a-t-il un impact sur la saison à venir? Alexandre De Betak, à la tête de Bureau Betak a dit « La mode ne [...]

La bataille des “méga-fashionshows”: a-t-on besoin d’être spectaculaire pour être mémorable ? 2017-12-19T12:55:53+00:00

LVMH defeats luxury sector meltdown

The merger company Moët Hennessy Louis Vuitton SE, better known as LVMH, is a European multinational luxury goods conglomerate native of France and headquartered in Paris that was formed in 1987. Basically, It controls around 60 subsidiaries that each manage a small number of high-end brands such as Dior, Kenzo, Berluti, Louis Vuitton, Givenchy, Fendi etc.   [...]

LVMH defeats luxury sector meltdown 2017-12-22T21:52:50+00:00

SPANISH BRIDAL DESIGNERS THAT ALL THE PEOPLE SHOULD KNOW

There are some bridal firms famous around the world as Pronovias or Rosa Clará, but there are other Spanish designers not so known that stand out for their elegance, glamor and romanticism ©Navascués Navascués Navascués is one of the best handcrafted ateliers for bridal dresses in Madrid.It´s characterized for its natural,fresh and romantic style. [...]

SPANISH BRIDAL DESIGNERS THAT ALL THE PEOPLE SHOULD KNOW 2017-12-15T22:24:49+00:00

Would You Collaborate with These Brands?

Gucci Every item up for customization, every fabric to choose from, and even the placement of every insect and animal in the menagerie of available patches has been signed off on by the man who made all of it cool in the first place. “I tried to give them something slightly different, to allow them [...]

Would You Collaborate with These Brands? 2017-12-17T15:08:13+00:00

Le Spa Le Bristol by La Prairie

Un moment de détente Ouvert sur un jardin intérieur, le Spa Le Bristol by La Prairie vous ouvre ses portes pour vous plonger dans une atmosphère douce où le temps promet de s’arrêter. Le Spa du Bristol propose de nombreuses formules et soins qui sauront combler tout le monde. A noter leur spécialité russe prodiguée [...]

Le Spa Le Bristol by La Prairie 2017-12-14T20:47:35+00:00