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Chanel at l’Opera de Paris

Chanel sponsored the Opening Gala night of the Opera de Paris’ new dance season. Many big names appeared at the Gala like Keira Knightley, Kate Moran and Anne Berest and of course they wore Chanel. Sponsoring this event was not without a reason. Gabrielle Chanel herself used to have a great bond with the world [...]

Chanel at l’Opera de Paris 2018-11-14T15:08:26+00:00

The Louvre Abu Dhabi

The Louvre Abu Dhabi has welcomed over a million visitors since its opening a year ago, including more than half of foreign tourists, said Friday the Authority of Tourism and Culture of Abu Dhabi. The museum was inaugurated with great fanfare in November 2017 by French President Emmanuel Macron and the strongman of the United [...]

The Louvre Abu Dhabi 2018-11-14T14:19:36+00:00

Personalization era in Luxury

One of the premises of luxury brands is to offer the consumer a personalized and unique treatment that makes buying a unique experience that helps to build loyalty and strengthen the relationship between them. If before sales efforts are only focused on the points of sale, with digital disclosure, they have to adapt to the [...]

Personalization era in Luxury 2018-11-14T17:09:18+00:00

Dior, an invitation to dream

For several years, the Christian Dior house, founded in 1946, has a habit of making its shows at the Musée Rodin in Paris. But why this place? To understand, let's return to one of Dior's iconic fashion shows at the Rodin Museum, which blended haute couture and surrealism art. During the Haute Couture Fashion Week, [...]

Dior, an invitation to dream 2018-11-14T14:12:44+00:00

Inter-cultural marketing

Louboutin seduces the Indian market « Think global, act local » This phrase from the speech of René Dubos at the very first summit about environment in 1972 has become a mantra for marketers. In today’s globalized world, both traditional and newborn brands are aiming at a world-scale expansion. To ensure the brands’ a homogeneous [...]

Inter-cultural marketing 2018-11-14T23:07:12+00:00

Luxury consumers around the world.

In the last years the notion of luxury is changing, the accessibility of information and a person’s cultural background influence in how they perceive this term. This is now a challenge for brands trying to address a global market. Some countries can be more experienced in the industry and the other can be growing within [...]

Luxury consumers around the world. 2018-11-14T09:40:19+00:00

Interview Luxury Perfumery Douglas with employee Laura

  Perfumery Douglas is with more than 1700 stores in 19 different countries one of Europe its largest branch company on the European cosmetic market (Wikipedia, 2018). In 1910, Douglas her first store opened in Hamburg. From origins, Douglas is a German perfume detail business. Besides Douglas her own brand, Douglas Collection, they offer a [...]

Interview Luxury Perfumery Douglas with employee Laura 2018-11-12T19:29:51+00:00

Valentine’s Day 2018; A recap of the prettiest creations

Valentine’s Day is the most precious day of the year where couples get to treat each other like kings and queens. Starting the day off with a tasty breakfast, doing your mid-day activities and ending up in a Gatsby-like restaurant for an astonishing dinner. And then.. how to end the beautiful day with mouth-watering pastries [...]

Valentine’s Day 2018; A recap of the prettiest creations 2018-11-14T16:31:50+00:00

Influence of Versailles on Luxury

Although many years ago, the events that occurred at Versailles have shaped our current society immensely. Many may think of Louis XIV as a king, a ruler and monarch of France. And despite the fact he of course was all these things he was an even more important influence in the world of luxury. Before [...]

Influence of Versailles on Luxury 2018-11-14T17:23:52+00:00

Cannes Festival : backstage of the most important worldwide film festival

Cannes Film Festival, also known as Cannes Festival, is the main rendez-vous for the cinema industry since it was founded in 1946, and has become the most prestigious event in the world. Held annually at the Palais des Festivals et des Congrès in Cannes, France, it rewards new movies from all around the world every [...]

Cannes Festival : backstage of the most important worldwide film festival 2018-11-13T10:45:41+00:00

Luxury houses vs Luxury Conglomerate

Model during Balenciaga fashion show at Paris Men's Fashion Week (Photo: Getty Images) "What is Kering?" was one of the questions that arose during the fashion show of the French fashion brand Balenciaga at Paris Fashion Week in January. The unknown name appeared in a sweatshirt worn by one of the models, referring to the [...]

Luxury houses vs Luxury Conglomerate 2018-11-20T14:37:27+00:00

Jaguar and Dua Lipa colaboration

One of the most reknown new music artist worldwide, Dua Lipa launches a vanguard association with Jaguar. The Dua Lipa project is launching a European program to promote the PACE family of Jaguar vehicles, which start point was an exclusive show at the launching ceremony of 'Dua Lipa x Jaguar' in Amsterdam the last September [...]

Jaguar and Dua Lipa colaboration 2018-11-12T15:08:50+00:00

Sustainability and luxury now compatible?

We assist to a revolution in the luxury fields, customers want to buy beautiful products but not at the expense of the environment and of the workers who made it. This trend begins with a strong awareness about the planet. It is amplified by the millennials who want transparency and environmental compliance, they are more [...]

Sustainability and luxury now compatible? 2018-11-13T10:47:04+00:00

Tommy Hilfiger and Gigi Hadid: 2 years of collaboration

On Sunday, February 25, 2018, was presented the last collaboration of the international model of the moment and the American creator. Gigi Hadid, 23 years old Californian woman is the global ambassador of the brand since his first collection GigixTommy launched in 2016. Mr. Hilfiger chooses to work with Gigi because her values are similar [...]

Tommy Hilfiger and Gigi Hadid: 2 years of collaboration 2018-11-13T22:01:09+00:00

Will Lanvin rise from the ashes?

Even though the luxury house had a kind of revival in 2017, its turnovers and activity are decreasing since 2016. Lanvin’s people will not comment on what is happening but they still confirmed a found injection by its most important shareholder at the beginning of the year 2018. What happened? Albert Elbaz, Lanvin’s former artistic [...]

Will Lanvin rise from the ashes? 2017-12-16T00:34:41+00:00

Aston Martin’s leap towards sustainability

An electric car is an automobile that uses electric motors or solar electric panels instead of using gasoline (non-renewable energy). In the 19th and 20th century, they were popular. However, advancements in starter engines and cars, that could use cheap gasoline, took over the market and undercut it as a practical vehicle. The world was [...]

Aston Martin’s leap towards sustainability 2017-12-22T21:39:23+00:00

Les 3 salles de musculation les plus luxueuses de New York

Pour beaucoup d’entre nous, le mois de janvier est synonyme de renouveau, et de bonnes résolutions pour l’année qui débute. Ainsi, cette période de l’année semble propice à l’exercice physique et à la remise en forme, au nouveau départ d’un esprit sain dans un corps sain. American Copper est constitué de deux tours, connectées entre [...]

Les 3 salles de musculation les plus luxueuses de New York 2017-12-14T20:24:15+00:00

Luxury Car Giants Make Big Plans For Electric Cars

Here is something that will make everybody more joyful! The extravagance auto brands are presently arranging enthusiastic about the electric autos. This progression comes even after the mixture ones run with high taxation rate. Volvo Cars, known for their extravagance autos is arranging their worldwide electric dispatch in India in 2019. Alternate brands like BMW, [...]

Luxury Car Giants Make Big Plans For Electric Cars 2017-12-15T21:20:33+00:00

Art and luxury: the inseparable twins

Is art luxury, or the other way around? It depends on the point of view. In the luxury world, both are compatible and even inseparable sometimes, whether it is by the high quality of the products or by limited edition design that was chosen. For instance, Hermes' know-how and quality could be considered as art. [...]

Art and luxury: the inseparable twins 2017-12-15T23:05:13+00:00

The florentine tradition of leather and paper goods

Writing this article make me very proud. This because even if I haven’t been living stably in Florence for a good four years now, I am still attached to my hometown and believe its best features should be promoted whenever possible. Florence’s beauty, artistic patrimony and historical relevance are well know. Nevertheless, what happens away [...]

The florentine tradition of leather and paper goods 2017-12-16T00:23:52+00:00

La première classe la plus luxueuse du monde

Etihad, la compagnie de l’émirat d’Abu Dhabi, a la première classe la plus luxueuse du monde : l’Appartement First.   Dotée d’un lit de 205cm, la cabine a la possibilité de fusionner avec sa voisine pour créer une « super cabine » permettant de profiter d’un lit double et d’avoir un l’impression de profiter d’un appartement aérien. Bien [...]

La première classe la plus luxueuse du monde 2017-12-15T20:20:35+00:00

The importance of having a clear message: the Chanel case

Whether you are an established luxury brand, a small niche one or you are thinking of building your own brand, there is one thing you must put a lot of attention into: the brand narrative. Studying brand management you will lear that a brand narrative can be authentic or altered to different degrees but what [...]

The importance of having a clear message: the Chanel case 2017-12-16T00:21:13+00:00

Maison Sarah Lavoine

  Maison Sarah Lavoine L’architecte d’intérieur parisienne qui a transformé notre intérieur. Héritière d’une famille princière Polonaise, Sarah Lavoine est une véritable artiste. Après avoir étudié le théâtre, la philosophie et la communication elle décide de se lancer toute seule dans une carrière d’architecte intérieur. En 2002, elle lance alors son entreprise et connaît immédiatement le succès, ce [...]

Maison Sarah Lavoine 2018-01-06T17:30:33+00:00

La transparence : l’avenir de la cosmétique ?

Nombreuses sont les marques qui choisissent le segment du naturel pour séduire une clientèle de plus en plus soucieuse de la provenance et de la composition des produits en particulier en matière de cosmétiques. Les marques « bio » sont désormais partout… Ce qui pousse les plus grand à revoir leur stratégie. Procter & Gamble annonçait récemment [...]

La transparence : l’avenir de la cosmétique ? 2017-12-15T00:50:59+00:00

Le Ritz-Carlton largue les amarres

La chaine Hôtelière Ritz-Carlton, filiale du Groupe Marriott International se lance dans le développent d’une nouvelle activité La croisière Yacht Ultra Luxe sous la marque « La collection Yacht Ritz-Carlton ». Trois somptueux bateaux sont prévus, leur design moderne et leur taille moyenne leur permettra d’accéder à de petits ports non accessibles aux grands navires et à [...]

Le Ritz-Carlton largue les amarres 2017-12-15T00:28:36+00:00

Louvre Abu Dhabi – The new cultural beacon

A pioneering cultural project - the first of its kind Bringing different cultures together to shine fresh light on the shared stories of humanity. The Louvre Abu Dhabis’ Origins date back to 2007, when the United Arab Emirates and France came together to develop a new kind of cultural institution, a first of its kind museum [...]

Louvre Abu Dhabi – The new cultural beacon 2017-12-20T19:37:37+00:00

The Blue Box Café in New York by Tiffany & Co.

56 years after the premiere of the movie Breakfast with Diamonds, in which every time we think of it comes to mind the image of Holly (Audrey Hepburn) breakfast in front of Tiffany & Co. this luxury house pays homage with the opening of a local, The Blue Box Café, on Fifth Avenue in New [...]

The Blue Box Café in New York by Tiffany & Co. 2017-12-15T13:11:04+00:00

JAGUAR LAND ROVER New Digital Strategy

Realizing that the dominant part of the present auto customers begin their auto seek on the web, Land Rover needed to achieve these customers on every one of their gadgets at each point in the obtaining channel. To do as such, it utilized cross-channel promoting to draw in shoppers at scale, running a landing page [...]

JAGUAR LAND ROVER New Digital Strategy 2017-12-15T03:29:43+00:00

Alaïa: a legacy

Last autumn the entire fashion world mourned the death of unconventional fashion designer Azzedine Alaïa. France lost an icon and many supermodels, designers and editors a dear friend. His great influence on fashion as a couturier as well as a person is undeniable. Here is what we learned from Mr. Alaïa. Follow your own conventions [...]

Alaïa: a legacy 2017-12-15T19:53:42+00:00

China influencers and the social media crackdown

  For several years now, as social media platforms such as WeChat and Weibo have increased in popularity in China, a space for bloggers and writers has emerged and gained importance among the Chinese consumers. A report, according by the online retail giant Alibaba’s Taobao, chinese superstar Fan Bingbing has generated $74 million USD in [...]

China influencers and the social media crackdown 2017-12-19T12:51:00+00:00

Branding in Luxury is Much More Important Than You Thought

© www. pinterest.com You have your best friend’s birthday coming up in a week, and you really want to buy her a nice gift. The first thing you think of is the brand, not the product. If that’s not the case, you would think of all of the things she likes, however, in that certain [...]

Branding in Luxury is Much More Important Than You Thought 2017-12-17T14:58:26+00:00

Real Madrid & Audi

Audi is one of the Volkswagen Group's luxury brands. When it comes to interacting with its consumers, Audi takes a drastically different approach than its competitors. It’s actually known for sponsoring it’s very latest range of wheels to the Spanish Giants - Real Madrid  - every year up to the present since 2002. At an [...]

Real Madrid & Audi 2017-12-22T21:47:58+00:00