In 2020, Bulgari plans to open the first hotel under the brand name Bulgari Hotels and Resorts in Paris. This is stated in the official announcement of the company. The hotel will occupy the building on the corner of Avenue George V and the streets of Pierre Sharon. The hotel project includes 76 rooms, most [...]
For the Autumn/Winter 2018, Miu Miu collaborated with the agency M/M for the project called “The Miu Miu Type, an ABC of Actions Behaviors and Comportament”. The idea consisted in an alphabet reinvented by Miu Miu showing the different facets of a Miu Miu woman through letters. Their A/W 2018 show was decorated with big [...]
Luxury brands influence the style of royalty, but royalty also influence the Luxury houses. It all started over 300 years ago when haute couture, as we know it today, was born because of King Louis XIV. Paris hasn’t always been the fashion capital of the world, but when Louis XIV, also known as the sun [...]
We no longer need to introduce Virgil Abloh. Originally the founder of Off-White, a street culture inspired brand that top the charts on Lyst and various other fashion related search engines and who skyrocketed since he collaborated with the century old luxury brand Louis Vuitton, Abloh has swiftly become one of the most influent person [...]
In my experience, the communication from a luxury brand normally is not fun. They have the misconception that you must be in your late 30´s to start buying luxe. Forbes recently reported that Gen Z is on track to become the largest generation of consumers by the year 2020, and they account for $29 to [...]
MAC cosmetics was launched in March 1984 in Toronto by Frank Toskan and Frank Angelo. The duo was frustrated by the lack of make-up that photographed well, so they decided to created their own professional make-up brand. MAC celebrates diversity and individuality, they are for all ages, genders and races (MAKE-UP ART COSMETICS, 2018). I [...]
For many years, the catwalk has been dominated by models with the smallest sizes. Young, tall and skinny were the keywords. More recently, over the last few years, we have seen some change in this. More and more diversity colors the runways and campaigns. Painting a more realistic image of the diversity of women’s bodies. [...]
Nowdays profit is king, the higher the margins the greater the executive bonuses. Short-term results seem to polarize between the good and the bad. Yet Louis Vuitton stands out for the long-term vision implemented in its own development. The brand can dare to match a French uber-chic avant-garde designer and an American DJ turned trendsetter. Diversity is a reality [...]
It takes more than a man and a piece of leather to make the perfect pair of luxury shoes. Whether they’re being made in France, Italy or somewhere else in the world, the art of handcrafting shoes is a precious and long process, that only the best can master. The art of handcrafting luxury shoes [...]
The luxury firm Tiffany & Co hopes to capture a younger audience and offer a different customer service experience by remodeling their flagship store. US jewelry and goldsmith Tiffany's plans a renovation to its flagship store on 57th Street in Manhattan, New York. The CEO of the company, Alessandro Bogliolo, told Retail Wire that the [...]
For 10 years, market shares of products and services hyper personalized continued to increase. The need of differentiation is deeply rooted in human nature, already 75 000 years ago our forebears look for differentiation and engrave shells, and more recently, tattoo is also a way of differentiation. Our way of thinking is much closer to the [...]
Asia is one of the biggest Luxury markets in the world. Lots of people there travel to Europe to buy luxury goods from Chanel, Louis Vitton and other fantastic brands that make them dream. If we focus on the Chinese Market, it represents 32 % of the purchases of luxury items in the world, among [...]
A big part of buying a Luxury product is the experience during the purchase. It is not only about the product anymore, people want more than that. Luxury houses are more focusing on the in-store experience, to distinguish themselves from other Luxury brands. The thing they always offer are private shopping sessions, personalized styling and [...]
After a downturn between 2013 and 2015, China’s luxury market is booming, by 2024, Chinese will buy 40% of luxury items according to a Boston Consulting Group study. An evolution carried by an ultra-connected millennial population, logo fans with a high purchasing power who love handbags, cosmetics, ready-to-wear and cars and not hesitant to buy [...]
The challenge facing brands and Luxury Homes at a time when retail is still Rainier is that of generating envy and commitment on the part of Generation Z. A major mission, as necessary as it is rich in challenges. Regarding the authenticity Ultra-solicited, volatile, Digital Natives - GenZ in particular - would place sincerity as [...]
For long, luxe and street culture have been walking their own pasts. Born in the 70’s in the suburbs of big American cities, street culture are with no doubt the biggest art revolution since Marcel Duchamp. What start with graffiti on the wall of Philadelphia building in the 60’s is now the driving sales force [...]
Sexual harassment and sexual misconduct problems towards models has always been known and ignored in the fashion industry. Models, under the influence of powerful fashion figures, are scared to speak against their abusers. However, today more and more models speak and denounce what is really happening in this industry. Early 2018, the #MeToo campaign has [...]
With beautiful products, innovative materials and a strong opinion, there are women who change the fashion industry. From pollution and exploitation, to clean and fair. And without making concessions to their principles. Thanks to them, we all know now that fashion and sustainability go very well together. Stella McCartney While the collections of Stella McCartney [...]
There are many different ways how you can treat the works of Gosha Rubchinsky, it can be criticised for its price policy, for the “ugliness” he is promoting, but it’s impossible not to acknowledge the fact that today he is the most famous Russian designer abroad. To the notorious matryoshka-vodka-balalaika, his name can be added. [...]
Benjamin Kicks is an 19-year-old entrepreneur who made millions selling rare sneakers to celebrities and on his website (sneakerdon.com). He is the biggest sneaker reseller in the world with a market value of 1.2 billion dollars. He started his career at 15 buying and selling shoes. The first pair he ever bought was the Galaxy [...]
Nowadays we are living in a digital age in which everything is about social media and being online. Brands try to keep up with this age and adjust their strategies, but Luxury houses ignored these changes for a long while. Because of this Luxury brands are now falling behind and barely able to keep with [...]
New-York, the world's #1 place in luxury goods' consumption If we look back into humankind’s history, we will notice value is getting more and more disconnected from what it evaluates. The financial worth of something used to be linked to its scarcity. The jewels or the gold on kings’ crowns were hard to [...]
Currently, the terms empowerment are common and recurrent, as well as their derivations and links to various groups, attitudes, lifestyles, even traditional and emerging segments. However, it is necessary to specify and resignify this era of empowerment in the luxury area. https://www.youtube.com/watch?v=kbMqWXnpXcA Every context of empowerment arises from the need, in most cases, to [...]
Guerlain is a French perfume house, launched in 1828 by Pierre Francois Pascal Guerlain (Wikipedia, 2018). Besides perfume, Guerlain also sells make-up and skincare. Guerlain has one main store (flagship) which is located at the Champs-Elysee, Paris. Besides the products, Guerlain also show its heritage on the first floor. Customers can visit the work office [...]
Although it may not seem that way, fashion changes every day. New inspiration, looks and influences are taking the street. However, much of this inspiration comes from fashion eras of the past. So many fashion trends are influenced by the last 100 years. So let us take a look at the image of fashion from [...]
Ever got tired of the land ? Ever wanted to hop on a ship and step away for awhile ? There are hundreds of possibilities, luxurious experiences aboard, to infinity and beyond, for you to explore the world. Luxury cruises developed into a true business, with companies competing for the best experience on a ship, [...]
Great icons of haute couture and jewelry create impressive films and interactive platforms to publicize their trajectory, consolidate their brand identity and connect with their followers. Since 2013, Chanel launched her online project Inside Chanel, a nine-page web series that tells the story of Gabrielle (Coco) Chanel, the influence her life had on her style [...]
At this time when retail don’t stop evaluating, a new challenge waiting for Luxury brands: Generate desire and engagement from the Gen Z. Generation Z is the demographic cohort following Generation Y. The dates given for Generation Z range from the mid-1990s through the second decade of this century. They are very volatile and want [...]
In spite of all the crises that fault Spain during the 21st century the emergence of luxury and the economic growth of this country is really important since 2015. If we focus on the European countries, Spain occupies the fifth row in the luxury market within the European Union, behind France, Italy, Germany, and Switzerland. [...]
To'ak was born out of a rainforest conservation project that began in 2007 in a province of Ecuador. Jerry Toth, co-founder of the company, begins growing cocoa trees and making chocolate in a bamboo thatch house, without electricity, right in the middle of the Jama-Coaque reserve. Alone, he makes his first experiences of manufacturing and [...]
Private helicopters, private cars, private butlers and designer clothes; Serena and Blair are living the Luxury life. They live in Manhattan, one of the most expensive places to live in New York City. Every family has their own housekeeper and their own driver. Every girl between the age of 15-20 is dreaming about the extravagant [...]
Phygital, is the contraction of "Physics" & "Digital". It refers to the transformation of physical stores under the digital age to offer a new customer experience and use digital tools as sales support in order to develop the commercial performance. Stores need to adapt offline and online, and should keep in mind that e-commerce has [...]
Counterfeiting has a considerable economic impact because it represents 5 to 10% of world trade. The luxury sector is the priority target of counterfeiters. They find, thanks to the explosion of online commerce a distribution channel of their goods with certain advantages including a limited risk, the possibility of reaching a global market, reduced [...]
