Over the last couple of years, the Indonesian island Bali has become one of the number one destinations for travel lovers, due to its affordability and its extraordinary location. Here are 3 reasons why you should visit Bali on your next holidays. A luxury destination Bali is a brand new luxury destination and has [...]
The digital era, new consumer tastes, financial crises and regional consumer booms have had an upsurge in sales to luxury watchmaking houses in recent years. The millennials had been recognized, among other things, for not using watches (luxury or not) because the cell phone gives them the time and they did not find the need [...]
« La mode est un rendez-vous avec le temps (...) L'avenir appartient à ceux qui utiliseront les technologies de leur temps et satisferont les besoins et les envies des consommateurs. » Pierre Bergé Although, rooted in the tradition, Luxury has always loved technology innovation if these one provides to offer a privileged experience to the [...]
Salvador Dali is one of the most famous impressionist drawers of the 19th century. Salvador Dali was not only considered as a painter and a sculptor of renamed but was also known to be a goldsimth of quality. If you go to Figuera you can find the Museum of Dali but also an incredible exposition [...]
Saffron is used and cultivate by humains for more than 3500 years. Originating in Southwest Asia, saffron certainly grew in Persia (Iran) and was found in Southern Europe in antiquity, principally used for medical care. Today it is cultivated mainly in Southern France, Iran, Spain, Italy, Morocco and Greece. Saffron is by far the most [...]
81 percent of the Chinese Millennials are willing to pay more for products of high quality, according to a business report of CNN. The report took account with the spending on Luxury products, but the hidden market of fake Luxury products remains huge in China. Fake Luxury items and goods are sold more and more [...]
Kylian Mbappé became the new face of the luxury watch brand Hublot, The French Team young sensation and PSG striker replaces Usain Bolt and joins the Brazilian football player Pelé. Known as one of the best worldwide player, Mbappé is also a humble man with a lot of values that seduce young people as well as [...]
For designer, fashion shows represent months of work, a very special event to connect the brand with the consumers. Today we don’t really need the privilege to be on list to admire the new luxury collection of a huge designer thanks to social media and people who are not even here to see the show [...]
Present at international car shows such as the Paris, Brussels and Geneva Motor Show, the concept cars are futuristic cars that make visitors dream. But what hides behind the extravagance of the design of these precious pearls? We must first know that the concept has become a unique product, very often only one and is [...]
Well, in a context where many houses ban the use of fur in their collection we have to think about the reason of those decisions. First, after all the videos spread by PETA showing how animal are raised in specialized farms in China or Korea denouncing the conditions of raising and killing of the animals. [...]
At every fashion week, high fashion houses are trying to make an impression with more spectacular decoration and more creative fashion shows that stand out from the crowd. Back on the top 4 of the most impressive decorations of fashion week fashion houses in Paris for the last 10 years. In first place is the [...]
Computer-Generated Imagery (CGI) or as some may know, Artificial Influencers, are the latest type of social media stars who completely shifted our idea from ‘standard’ social influencers. Rising in popularity, CGI-influencers have already grabbed the attention of huge fashion and beauty brands, who use these animations as the prominent character in their campaigns. Take Christian [...]
The history of this brand is the story of a surprisingly successful union of two businessmen, Charles Rolls and Henry Royce. One of them was a rich aristocrat, and the other grew up in poverty and spent only one year studying at school, but together they created a car that became an absolute symbol of [...]
Makeup for man was considered taboo and would lead to questioning someones masculinity, but South Korea is leading to a shift of this mindset. Their ideas about male beauty are changing the attitudes and influencing the world. The conventions of makeup are beginning to break down and a new vision of masculinity is rising. Today [...]
When we think of Luxury, we think of high-end brands that offer us the most exclusive products and experiences. It is a dreamy world, which is not that easily accessible. Until a few years ago when second hand Luxury started to enter the Luxury world. Nowadays this kind of business is growing so fast it [...]
Many Luxury houses are opening pop-up stores with a full experience. A physical store is a very important part of the success of Luxury houses. A pop-up store is a perfect place to test products or to show the story of the brand, showing new products or collaborations. It is a good chance to reach [...]
What do we expect from luxury brands but being pioneers in their domain ? Nowadays, this includes playing a role in social progress. Inclusivity is the keyword. With the current state of our society, from both a cultural and political perspective (which some even say are intertwined), inclusivity and diversity are consistently hot topics in [...]
IPCC (Intergovernmental Panel on Climate Change) blows the whistle again on the emergency of engaging new transitions to avoid global warming. The message started to arrive in the luxury industry as we can see the creation in 2017 of the first Green Carpet Fashion Awards. In September 2018, at the Teatro alla Scala in Milan, [...]
According to Forbes, e-retail represents the 27 percent of the total commercial base in the world, so that means that more and more customers of physical stores are becoming digital customers as Internet access expands and accelerates. Luxury retail must pay special attention to their digital business, as they must provide an online shopping experience [...]
The iconic sail-shaped silhouette of Burj Al Arab Jumeirah stands tall as a beacon of modern Dubai, characterized by the finest hospitality you can ever experience. Repeatedly voted the world's most luxurious hotel (Five-star-Award, The UAE’s Leading hotel 2017, The World’s leading Luxury hotel 2017, The World Leading Luxury hotel 2017), this stunning destination offers [...]
21 year old Dutch girl Denise graduated as beauty specialist one year ago. After that, she started her own salon to offer excellent service to her clients at her home salon. I spoke with Denise about beauty and her salon. Do you already have a big client list at the moment? Slowly but certainly, [...]
Many brands decided to improve their positioning on social medias. By social medias, we’ll focus on Facebook, Instagram and Youtube. Brands like Burberry and Louis Vuitton use a lot Youtube to spread product reviews and influencers-based content. Social medias has evolved so much over the last few years. Luxury brands used to not really use [...]
Some might say fashion is a decorative or applied art as opposed to fine art. However Fashion is an art form that should be remembered. Fashion can tell what people wore at a certain period just as painting can represent a period in the History. Fashion is one of the purest expressions of art because [...]
“Good artists borrow, great artists steal.” Appropriation of appreciation? These are some questions that come to mind when looking at cultural appropriation in fashion. Are fashion brands and celebrities simply stealing from other cultures or are they taking design inspiration? And when do they cross the line? Firstly let’s take a look at cultural appropriation. [...]
A pram is an investment and by far one of the most expensive things parent-to-be will buy for their new-born. The pram must be good and safe, but doesn’t the eye want some candy too? Here you’ll find 5x collaborations between big brands and baby gear. Silver Cross x Aston Martin With only 600 units [...]
Ah… Paris, capital city of love, light and… luxury ! Who has never dreamed of a nice top floor apartment in Paris with a balcony that gives view on the Eiffel Tower ? If owning a property in France’s capital city has always been trendy, now is the best moment to look for a place. [...]
Stella McCartney A/W 2017 campaign shot by Harley Weir COURTESY OF : Stella McThe technological revolution has led to new businesses model but has also modified the more traditional sectors. This is the case of the textile industry, a sector that has already experienced its transformation three centuries ago, with the introduction of the steam [...]
The advertising of the luxury sector is making the move to digital media, and this is reflected in the investment of the brands. 33% of the advertising of luxury brands has been digital this year, taking into account an increase of 7% compared to 2017. According to the Luxury Advertising Expenditure Forecasts 2018, published by [...]
The brilliant jewels of the 20s were recreated by the best masters of Tiffany & Co so that every spectator could plunge into the authentic atmosphere of the world of luxurious parties and love without obstacles. To recreate the pulsating atmosphere of New York in the 1920s when the small island of Manhattan was intoxicated [...]
Cinémas et publicité sont maintenant très liés en effet, le monde du luxe fait de plus en plus appel à des cinéastes pour imaginer des fictions publicitaires qui s’insèrent dans leurs contenus de marque. Depuis quelques années, le visage des marques change : Il ne s’agit plus seulement d’une étiquette mais il bien plus question de [...]
Over the past two years, more than a dozen luxury brands like Louis Vuitton, Saint Laurent and Marc Jacobs — have featured hip-hop artists in their advertising campaigns, while brands like Versace and JW Anderson have taken things a step further by collaborating with artists like 2 Chainz and A$AP Rocky on products. This was not always the case. For many [...]
Dior and I A journey in the famous Dior House following up the seven weeks that signed the debut of the Creative Direction of Belgian designer Raf Simons. From the idea of the models to the creation of the pieces thanks to the incredible work of the seamstresses until the haute couture fashion show of [...]
Kenzo is a Fashion and perfume brand well known since decades. But the brand has passed to Kenzo Takada Haut-couture to the trendy brand of LVMH. Mr. Takata created the brand in 1964 in Paris. He's from Himeji, Japan and studied at Bunka Fashion College. It was his dream to become a creator, especially in [...]
