21 year old Dutch girl Denise graduated as beauty specialist one year ago. After that, she started her own salon to offer excellent service to her clients at her home salon. I spoke with Denise about beauty and her salon. Do you already have a big client list at the moment? Slowly but certainly, [...]
Many brands decided to improve their positioning on social medias. By social medias, we’ll focus on Facebook, Instagram and Youtube. Brands like Burberry and Louis Vuitton use a lot Youtube to spread product reviews and influencers-based content. Social medias has evolved so much over the last few years. Luxury brands used to not really use [...]
Some might say fashion is a decorative or applied art as opposed to fine art. However Fashion is an art form that should be remembered. Fashion can tell what people wore at a certain period just as painting can represent a period in the History. Fashion is one of the purest expressions of art because [...]
“Good artists borrow, great artists steal.” Appropriation of appreciation? These are some questions that come to mind when looking at cultural appropriation in fashion. Are fashion brands and celebrities simply stealing from other cultures or are they taking design inspiration? And when do they cross the line? Firstly let’s take a look at cultural appropriation. [...]
A pram is an investment and by far one of the most expensive things parent-to-be will buy for their new-born. The pram must be good and safe, but doesn’t the eye want some candy too? Here you’ll find 5x collaborations between big brands and baby gear. Silver Cross x Aston Martin With only 600 units [...]
Ah… Paris, capital city of love, light and… luxury ! Who has never dreamed of a nice top floor apartment in Paris with a balcony that gives view on the Eiffel Tower ? If owning a property in France’s capital city has always been trendy, now is the best moment to look for a place. [...]
Stella McCartney A/W 2017 campaign shot by Harley Weir COURTESY OF : Stella McThe technological revolution has led to new businesses model but has also modified the more traditional sectors. This is the case of the textile industry, a sector that has already experienced its transformation three centuries ago, with the introduction of the steam [...]
The advertising of the luxury sector is making the move to digital media, and this is reflected in the investment of the brands. 33% of the advertising of luxury brands has been digital this year, taking into account an increase of 7% compared to 2017. According to the Luxury Advertising Expenditure Forecasts 2018, published by [...]
The brilliant jewels of the 20s were recreated by the best masters of Tiffany & Co so that every spectator could plunge into the authentic atmosphere of the world of luxurious parties and love without obstacles. To recreate the pulsating atmosphere of New York in the 1920s when the small island of Manhattan was intoxicated [...]
Cinémas et publicité sont maintenant très liés en effet, le monde du luxe fait de plus en plus appel à des cinéastes pour imaginer des fictions publicitaires qui s’insèrent dans leurs contenus de marque. Depuis quelques années, le visage des marques change : Il ne s’agit plus seulement d’une étiquette mais il bien plus question de [...]
Over the past two years, more than a dozen luxury brands like Louis Vuitton, Saint Laurent and Marc Jacobs — have featured hip-hop artists in their advertising campaigns, while brands like Versace and JW Anderson have taken things a step further by collaborating with artists like 2 Chainz and A$AP Rocky on products. This was not always the case. For many [...]
Dior and I A journey in the famous Dior House following up the seven weeks that signed the debut of the Creative Direction of Belgian designer Raf Simons. From the idea of the models to the creation of the pieces thanks to the incredible work of the seamstresses until the haute couture fashion show of [...]
Kenzo is a Fashion and perfume brand well known since decades. But the brand has passed to Kenzo Takada Haut-couture to the trendy brand of LVMH. Mr. Takata created the brand in 1964 in Paris. He's from Himeji, Japan and studied at Bunka Fashion College. It was his dream to become a creator, especially in [...]
A year ago singer-songwriter Rihanna launched her very own makeup line called Fenty Beauty. However, the fact that Rihanna herself created this makeup line is not the only special thing about this line. Type the words Fenty Beauty on google and you’ll see tons of articles about why this makeup line in particular is disrupting, [...]
Dubai is a wonderful city of the future, surrounded by the waters of the Persian Gulf and by the hot sand of the Rub al Khali desert. It’s the city bold dreams. Dubai is a city in the United Arab of emirates, known for incredible experiences. Dubai is the city where you can do and [...]
The famous Saddle bag, who does not know it? It is one of the most worn sponsored bags by influencers. Dior recreated the saddle bag after 19 years. Creative director Maria Grazia Chiuri has reintroduced the classic Dior Saddle bag for the brand’s autumn/winter 2018 collections. There is a lot of criticism on the fact [...]
Studies and figures show transparency will be luxury brands’ most challenging issue in the coming years. The Fashion Transparency Index released by the uk-based association Fashion Revolution was widely discussed online and revealed luxury brands were among the last-ranked brands regarding transparency. Even fast-fashion companies such as H&M are amo,among the top 10 brands in [...]
Fashion is not indifferent to the future of the planet and fashion photography always had a huge impact on brand awareness. It is then natural that brands and photographers are collaborating on projects in order to promote products but also the company’s engagements. Fashion photographers are creative and technical, they can make the choice to [...]
When I started searching the information about what triggers consumers to buy luxury goods or services, some information caught my attention. According to a study from Farfetch the shift from retail stores to digital will be more than 20% for the next years. So the triggers to purchase will be completely different from now. So [...]
In recent years, the luxury market was focused in Western Europe and the United States, however for some time this trend has been reversed by some markets: China, for example, whose purchasing power of luxury consumers has increased, is definitely imposed as a key market. The European and American markets can be [...]
Michael Kors is an American fashion designer and entrepreneur. He studied fashion design in New York. In 1981, Michael Kors started his own fashion brand (Wikipedia, 2018). The fashion brand appears luxury, American and sporty. Casual chic with a timeless elegance. Michael Kors launched in 2004 besides his haute couture line also MICHEAL Michael Kors, [...]
Firstly it will not sounds like a good idea to put in danger your 3000€ watch by doing some exercice with. But when you take it from the other side, how life-proof is a watch that could cross oceans, go on the moon, hold a whole match against Federer or still not be delay after [...]
In September 2018, for the occasion of the fashion week in Paris, the Schiaparelli house presents his first luxury ready-to-wear line named « Story # 1 » under the artistic direction called Bertrand Guyon. A collection that is clearly inspired by the emblematic works of the American painter and photographer Man Ray. Man Ray was an artist [...]
It has been evolving a couple of decades, but genderless designs still have a long way to go. Although the line between men’s and women’s clothes are blurring it is still not fully accepted. The gender roles that have been put on people mainly originate from societal standards and the fashion industry. Although it may [...]
The last couple of years have seen rising a new kind of job career : personal shoppers. What exactly is a personal shopper ? Personal shoppers provide expert advice to a specific client, and offer them a personal shopping experience. They present the latest trends in terms of fashion to the customers, are able to [...]
Un simple boutique hôtel 4 étoiles de l’extérieur, un véritable voyage à l’intérieur ! Dans les environs de la Rue Mouffetard et du Jardin des Plantes se cache un havre de paix sur la Rue Pascal : l’hôtel Monte Cristo. Sur la Rive Gauche, la deuxième maison du groupe Les Hôteliers Impertinents a ouvert ses portes le [...]
Efficient. Flexible. Urban. Electric mobility now offers the possibility of reducing polluting and acoustic emissions due to traffic and thus significantly improving our lives, especially in cities. In the year 2025, sixty percent of the world population will live in large cities. This development makes essential an intelligent propulsion strategy for individual transport. Wilko Andreas [...]
In 1936, the city of Daytona Florida, U.S became the place where the world's first auto race took place. However, in the minds of those who are seriously interested in watches, this name is associated primarily not with auto racing, but with one of the most recognisable, discussed, sold and desired chronographs in the world [...]
Generation Z customers in China are looking for more than just purchases on their shopping trips, says LVMH. Chinese clients are undergoing a shift to valuing experiences along with product ownership, according to Ravi Thakran, LVMH’s group chairman for south and southeast Asia, Australia and the Middle East. Chinese people aren’t just interested [...]
Natural, soft for the skin and eco-friendly, bio cosmetics has many advantages. Unfortunately, certify brand which succeeds in producing products attractive is rare. Green or wealthy packaging, vegetal smell: dreams and design rarely have its place. But nowadays, natural cosmetics are no longer only in bio supermarkets and invest cosmetic niche shops. Its luxury version [...]
Saturday 1st of September 2018, Italian blogger Chiara Ferragni married singer Fedez. The wedding, which took place in Sicily during three days, was highly anticipated but no one expected the performance of its content. Chiara’s wedding was a real fashion experience. Even though every detail was extremely curated by the Blond Salad team, the impact [...]
On March 26th, 2018, Virgil Abloh, founder of Off-White, is named the artistic director of the Man collection of Louis Vuitton. The streetwear style, badly seen previously, reconquering the world of the Fashion. You also have Supreme success with the Parisian store, Tracksuits at Chloé and down jackets at Balenciaga... Streetwear culture and luxury brand [...]
Chanel sponsored the Opening Gala night of the Opera de Paris’ new dance season. Many big names appeared at the Gala like Keira Knightley, Kate Moran and Anne Berest and of course they wore Chanel. Sponsoring this event was not without a reason. Gabrielle Chanel herself used to have a great bond with the world [...]
