BETC ETOILE ROUGE : The special agency alliance

BETC ETOILE ROUGE : The special agency alliance

BETC ETOILE ROUGE is the alliance between Etoile Rouge, independent agency founded by Delphine de Canecaude in 2001, and BETC Luxe, dedicated to luxury, fashion and beauty.

Directed by Brune Buonomano, Delphine de Canecaude and Jasmine Loignon BETC ETOILE ROUGE is born from a common ambition.  This new entity, counting more than 70 collaborators, will offer strategic and stylists consulting in addition to trend analysis and editorial programming. Of course in addition to the more historical ones such as advertising, publishing and social media.

“The arrival of Étoile Rouge reinforces our intelligence and our ability to create new types of content. With Delphine, we share a common vision: the best way of building communications for luxury brands is building their cultural footprint. We believe that beyond products, luxury brands today can and have to choose the trace they want to leave on their time” – Brune Buonomano, Managing Director.

Based in Paris, BETC ETOILE ROUGE works with a network of experts based in London, Zurich, Milano, Shanghai, New-York and Los Angeles. Helping to advise the over thirty clients from AccorHotels to Yves Saint Laurent Beauté.

BETC ETOILE ROUGE is also the editor of Mastermind Magazine, a biannual magazine dedicated to culture, fashion and contemporary art, founded in February 2017 by Brune Buonomano and Marie-Amélie Sauvé.

Anna Oliva