Bell & Ross, 20 years of service

Bell & Ross, 20 years of service

Born in 1994, the French company celebrates its 20th anniversary in style by marketing new models and presenting its new value after the Sea and its boats, the sky and its aircraft, the earth and its motorcycles.

But do we know well the brand?

Bell & Ross is the result of a team of designers and aircraft instrument specialists for aircraft partnering on a project: create perfectly suited for professional use watches.

Their desire is to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations. Today astronauts, pilots, divers or miners use Bell & Ross watches as a tool for their missions. It has become the elegant utility watch by excellence.

For example here are some French units that use Bell & Ross Products:

  • Section clearance of the French Civil Security (1997)
  • The response unit of the National Police – RAID (2005)
  • The Naval Aviation (2007)
  • The French Air Force (2008)
  • The Intervention Group of the National Gendarmerie – GIGN (2011)

You said French?

Not so much, because it is now based in Switzerland, where the production unit in La Chaux-de-Fonds, the master watchmakers develop, assemble and proceed to final adjustments of Bell & Ross watches.

Wanting trendsetter and being carried by “brand addict”, Bell & Ross watches now enjoy unparalleled legitimacy, which certainly allow them to take 20 more years.

Hugo Bourgeois

Hugo Bourgeois











“Luxury means to live free of conventions and expectations.” – Anton Wolfgang Count Faber-Castell.

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