Success can be measured in earned media value. If a social influencer mentions the brand’s name in an Instagram post or story, they are amplifying your brand communication. This directly increases and even multiplies the brand’s visibility.
Influencers build good networks due to their contacts engagement in conversations or discussions on the various subjects that they post about in their social media accounts. This automatically leads to more brand building. However, the most important effect they can having, is turning their own audience’s opinion of your brand.
Another essential factor that adds to their huge after is credibility. In the same survey, 51% of the respondents said that they follow an influencer because they consider them as opinion leaders and 40% follow them because of their relationship with the influencer.
Influencers are always up-to-date with the latest trends of the evolving social media platforms. They are the ones who detect new trends or try them, to discover new platforms and to engage with their audience. This is a great source for the brands to discover new ideas and employ them to prospective customers.