On 18 May, Olivier Rousteing, the artistic director of Balmain, announced a collaboration with H & M. Accompanied by Kendall Jenner and Jourdan Dunn models on the red carpet at the Billboard Music Awards, the stylist of 29 years reveals his first pieces created for the channel ready-to-wear Swedish: a long jacket of blue velvet embroidered night white pearls, a transparent navy blue sweater knitted short skirt worn with a draped red satin, boots in suede thigh boots to heels. ”
“I want to speak to my generation: this is my goal as a designer,” he said in a statement. “H & M gave me the unique opportunity to open the world of Balmain to the greatest number, to offer a dream.”
On August 21, ELLE magazine unveiled a new piece of exclusive: an embroidered silk velvet dress with pearls and sequins. Its price 499 euros.
We can now also find there a fur coat belted leather and skinny jeans with black and white stripes.
On September 25, a first visual of the campaign is unveiled: Gigi Hadid, Jourdan Dunn and Kendall Jenner, by Italian photographer Mario Sorrenti, pose in a futuristic subway with Hao Yun Xiang mannequins and Dudley O’Shaughnessy. After the hysterical fans who have rushed into the shop dawn that morning, to follow the most egocentric required born of this collab: follow the hashtag #balmaination