Avenue Montaigne – 615 m long street in the 8th arrondissement between Ron Puen Square and Bridge Alma. Long ago this avenue was called «Widow`s Alley», because grieving widows as liked to gather here a few centuries ago. Then the alley was named after the famous French writer Michel de Montaigne from Renaissance epoch. In the 1980s, the Avenue has become one of the main point of Haute Couture in Paris, shifting from leadership positions Faubourg Saint-Honoré. On Avenue Montaigne we can find nowadays a large number of fashion boutiques: Dolce & Gabbana and Emmanuel Ungaro, Prada, Jimmy Choo, Ines de la Fressange, Valentino, Giorgio Armani, Louis Vuitton, Dior, Chanel, Bulgari, Loewe.Ona Avenue Montaigne we can also find Theatre des Champs Elysees, built in 1910-1913 by the brothers Auguste and Gustave Perret with the Belgian Henry van de Velde. Here, was first performed « The Saint Spring » by Stravinsky, and « Russian Seasons » of Diaghilev and dancing Rudolf Nureyev were held here that time. Marlene Dietrich were living on Avenue Montaigne during her last years of life. This year I first visited the Avenue Montaigne and I was very pleased with this visit. Here, it is really possible to feel the atmosphere of chic and luxury in Paris, which we can observe watching French films, listening to French music. Avenue Montaigne – is a very international part of the city, where you can meet people from different countries: the Middle East, the United States, Russia, and China. On such a small street there is so much history! I am talking about those boutiques of brands, which are represented on the Avenue. Passing by each of them, viewed advertising comes to my mind, all the books on history of fashion and art are alive in my memory, and French melody plays in my head non-stop. You can imagine yourself as an aristocrat, walking from his home on the Avenue Montaigne and watching unusual and exclusive shop windows. Visit of the boutiques left me with the same nice impression as walk along the Avenue. All the personnel in the boutiques was very polite, courteous and trained, knew the entire history of the brand from the very beginning of its existence, was attentive to each visitor individually. The atmosphere inside is fully consistent with a relaxed atmosphere outside – the air was fresh, pleasant music was playing, people were talking politely and looking new masterpieces collections. In this atmosphere, you begin to understand why these brands with a worldwide reputation are here in the heart of Paris, and all the lovers of high fashion have a storm of emotions when they hear the name of these brands. I am very glad that I had a possibility to visit such place as Avenue Montaigne, is an unforgettable, very useful and enjoyable experience that will stay in my memory for a long time!