Nowadays, everybody could be a public content generator and almost suddenly be followed by millions of people with a viral buzz. Some of them start to be influencer, means that they can influence the public behavior and make some brands partnerships. From that we can easily notice than a new type of PR people has [...]
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Digital and connected devices are part of our daily life. Most of the time, when we think about luxury, we think about quality, exclusivity, but mostly timelessness and craftsmanship. These are its core values. However, technology is very much used nowadays to improve luxury experiences. Isn’t it contradictory? Technology is everything but timeless, and is [...]
On connaissait le minimalisme dans la mode, il a fait son apparition dans les années 1990 avec Jil Sander et Helmut Lang pour ne citer qu’eux. Qu’en est il du minimalisme dans le luxe en général ? Y’a t - il un luxe minimaliste ? On peut parler de minimalisme quand il s’agit d’une manière de [...]
China is seen as the world biggest client in luxury products. Paris is one of the Chinese people’s most wanted destination for its luxury boutiques and experiences. However, according to the Berstein Company’s study, China is the country where more and more luxury houses closed their Chinese boutiques between 2016 and 2017. Indeed, the Chinese [...]
I am an Italian living in Paris. French and Italians don’t like each other and to be completely honest they never have. I guess it is because they are geographically too close and way too similar in terms of personality. Unfortunately, this kind of similarity is not the good and healthy one but much more [...]
Dans les années 1980, les marques de luxe étaient nécessaires pour les rappeurs, elles leur permettaient de montrer qu'ils avaient rompu avec la pauvreté et atteint la fortune de façon légale ou illégale. Dapper Dan with LL Cool J Drake et Anna Wintour, first raw NY Fashion Week Quatre décennies après [...]
The prestigious travel company Orient Express, that belongs to the SNCF, is at the heart of a new luxurious hotels collection. Indeed, Accorhotels bought 50% of its capital, and plans on giving a new international breath to this historic and worldwide known brand. An experience mixing luxury, exotism and refinement for a beautiful journey in [...]
Today’s society doesn’t talk a lot, they prefer emojis. Or at least this is what our parents and grandparents have said at lest once. That might be true, but what is also true is that communication is more important now than ever and communication studies have been booming in the last ten years. But who [...]
La nouvelle ère Givenchy : Clare Waight Keller retourne aux références de Monsieur Hubert De Givenchy
Après une campagne noir et blanc dévoilant un casting androgyne autour de chats, passion partagée avec Monsieur Hubert de Givenchy, Clare disait vouloir exprimer sa nouvelle vision de la séduction de l’Homme et de la Feme. Vision qui pourrait diviser les clients de la Maison qui jusque là vouait un culte à Riccardo Tisci. Après [...]
Maybe have you heard about the American car valet start-up “Luxe” that allows you to have personal car service on demand through the mobile application? Already present in San Francisco, New York and Chicago, the start-up also offers parking valet services at “drop-off” points, where the car would be taken for car wash and be [...]
Gucci. Whether you eat fashion for breakfast and use your oven as a storage space for your piles of Vogue magazines like Carrie Bradshow or just see it as something useless and ephemeral your weird fired who’s always wearing uncomfortable clothes is interested in, you have most probably heard this name. Gucci has been named [...]
L’édition italienne du Vogue a toujours eu un rapport privilégié avec la jeune création italienne. Le magazine a contribué au rayonnement international de Milan dans l’industrie de la mode. Tout comme le Vogue britannique, les photographes vont au delà de la photographie de mode en y apportant une vision et des idées fortes qui dépassent [...]