A new partnership between two names of the market of today : Apple, in the technology sector, and Hermès, in the luxury product sector. They created an object of an unknown simplicity and elegance. Thanks to the many innovations of Apple and the famous know-how of Hermès, this piece has been designed to be as beautiful [...]
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So far Team 5 has created 46 blog entries.
The Pierre Bergé and Yves Saint Laurent’s foundation has been created in 2004. It represents the outcome of forty years of creation. In effect, it keeps the history of Yves Saint Laurent fashion house alive, whose activity in Haute Couture ended on 31 October 2002. By using the [...]
I have walked past seven Kenzo sweatshirts within a hour while I was walking on the streets.. I see Kenzo everywhere. But what is the story behind this mega success what is the story behind the Kenzo tiger. Creative directors Carol Lim and Humberto Leon chanced upon the idea for the design whilst trawling through [...]
After Burberry, Ralph Lauren and Armani, it is the turn of Gucci to initiate us to its vision of gastronomy by opening its first restaurant in Shanghai. Named 1921 Gucci Cafe, in honor of the date of the creation of the Italian luxury House, this restaurant is placed at the forth floor of the commercial center [...]
Ralph Lauren takes the shopping experience to a new level. The American luxury house, Ralph Lauren has, on collaboration with Oak Labs, implemented interactive fitting rooms in their flagship store on Fifth Avenue, Manhattan. The interactive display at Polo Ralph Lauren. The fitting rooms consist of mirrors with [...]
It all started in 1952 in a mountain village close to Grenoble in France where René Ramillions and Andrè Vincent founded the company. The company was in first place only dedicated to sporting garments for mountaineering. 1954 in this year the first Moncler down jacket was made in 1954 and its outstanding technical performance made [...]
« Lili-Rose is lovely, she is a new generation girl with qualities of a star » Karl Lagarfeld At the age of 16, Lily-Rose follows the steps of her mother in the luxury world. Since few months, she is the new face of Channel for a collection of glasses: Perle. In the advertising campaign, the young daughter [...]
Late on the consumer brands, luxury houses began to industrialize their management of the digital technology. The stake is, to better know the customer, his tastes, and sell more on-line. The luxury made of the digital technology a priority. Luxury houses want to catch up in this domain [...]
High fashion, low fashion; luxury, mass market Alexander Wang does it all. Alexander Wang born in December 26, 1983 in San Francisco, California started his empire at the age of 19. Wang’s first steps into fashion began after he dropped out of the Parsons School of Design in 2004 to start his own label, to [...]
Since its creation, Christian Dior Perfumes shows creativity, and that truly allied with an expert know-how. François Demachy is, since 2006, the perfumer-creator (le « Nez ») of Christian Dior Perfumes. He draws from the unique and exceptional heritage of the House to compose authentic, sophisticated and refined fragrances. These perfumes are composed of raw materials that [...]
Olivier Rousteing is the wunderkind that on 26 April 2011, at the age of 25 replaced Christophe Decarnin as the creative director for Balmain. In that moment he got full control of the production of both the men’s and women’s ready-to-wear. Rousteing was the youngest creative director in Paris since Yves Saint Laurent. Let’s learn [...]
September 2015, this is birth of the new fragrance by Dior : Sauvage. This famous name is originated from Eau Sauvage (1966). Sauvage is inspired by wild, open spaces, blue sky, hot under the desert sun. The fragrance is announced as radically fresh, raw and noble. Johnny Depp is chosen by Dior to be the new brand ambassador, representing [...]
Moët & Chandon, famous brand of LVMH Group, was created in 1743 by Monsieur Claude Moët. At this time, it was La Maison Moët. In 1792, Jean-Rémy Moët, the grand-son of Claude, took the direction of the House. It’s in 1883 that La Maison Moët became Moët & Chandon, with the arrival of Pierre-Gabriel Chandon, [...]