Team 5

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So far Team 5 has created 46 blog entries.

Apple and Hermès collaboration: The apple watch

A new partnership between two names of the market of today : Apple, in the technology sector, and Hermès, in the luxury product sector. They created an object of an unknown simplicity and elegance. Thanks to the many innovations of Apple and the famous know-how of Hermès, this piece has been designed to be as beautiful [...]

Apple and Hermès collaboration: The apple watch 2015-12-09T10:35:09+00:00

Pierre Bergé & Yves Saint Laurent’s Foundation

       The Pierre Bergé and Yves Saint Laurent’s foundation has been created in 2004. It represents the outcome of forty years of creation.      In effect, it keeps the history of Yves Saint Laurent fashion house alive, whose activity in Haute Couture ended on 31 October 2002.      By using the [...]

Pierre Bergé & Yves Saint Laurent’s Foundation 2016-11-27T20:20:01+00:00

The story of the Kenzo tiger

I have walked past seven Kenzo sweatshirts within a hour while I was walking on the streets.. I see Kenzo everywhere. But what is the story behind this mega success what is the story behind the Kenzo tiger. Creative directors Carol Lim and Humberto Leon chanced upon the idea for the design whilst trawling through [...]

The story of the Kenzo tiger 2016-11-27T20:20:25+00:00

Ralph Lauren takes the shopping experience to a new level

       Ralph Lauren takes the shopping experience to a new level.      The American luxury house, Ralph Lauren has, on collaboration with Oak Labs, implemented interactive fitting rooms in their flagship store on Fifth Avenue, Manhattan. The interactive display at Polo Ralph Lauren.  The fitting rooms consist of mirrors with [...]

Ralph Lauren takes the shopping experience to a new level 2016-11-27T20:23:27+00:00

The history of Moncler

It all started in 1952 in a mountain village close to Grenoble in France where René Ramillions and Andrè Vincent founded the company. The company was in first place only dedicated to sporting garments for mountaineering. 1954 in this year the first Moncler down jacket was made in 1954 and its outstanding technical performance made [...]

The history of Moncler 2016-11-27T19:50:47+00:00

Luxury brands: on their way of digitalisation

            Late on the consumer brands, luxury houses began to industrialize their management of the digital technology. The stake is, to better know the customer, his tastes, and sell more on-line.             The luxury made of the digital technology a priority. Luxury houses want to catch up in this domain [...]

Luxury brands: on their way of digitalisation 2015-12-10T00:17:55+00:00

The empire of Alexander Wang

High fashion, low fashion; luxury, mass market Alexander Wang does it all. Alexander Wang born in December 26, 1983 in San Francisco, California started his empire at the age of 19. Wang’s first steps into fashion began after he dropped out of the Parsons School of Design in 2004 to start his own label, to [...]

The empire of Alexander Wang 2016-11-27T19:53:01+00:00

François Demachy, perfumer-creator of Christian Dior Perfumes

    Since its creation, Christian Dior Perfumes shows creativity, and that truly allied with an expert know-how.      François Demachy is, since 2006, the perfumer-creator (le « Nez ») of Christian Dior Perfumes. He draws from the unique and exceptional heritage of the House to compose authentic, sophisticated and refined fragrances. These perfumes are composed of raw materials that [...]

François Demachy, perfumer-creator of Christian Dior Perfumes 2015-12-10T00:18:55+00:00

The wonder kid: Olivier Rousteing

Olivier Rousteing is the wunderkind that on 26 April 2011, at the age of 25 replaced Christophe Decarnin as the creative director for Balmain. In that moment he got full control of the production of both the men’s and women’s ready-to-wear. Rousteing was the youngest creative director in Paris since Yves Saint Laurent. Let’s learn [...]

The wonder kid: Olivier Rousteing 2015-12-09T17:24:35+00:00

Sauvage, the new fragrance by Dior

September 2015, this is birth of the new fragrance by Dior : Sauvage. This famous name is originated from Eau Sauvage (1966). Sauvage is inspired by wild, open spaces, blue sky, hot under the desert sun. The fragrance is announced as radically fresh, raw and noble. Johnny Depp is chosen by Dior to be the new brand ambassador, representing [...]

Sauvage, the new fragrance by Dior 2015-12-09T09:28:23+00:00

Moët & Chandon: an unknown History

Moët & Chandon, famous brand of LVMH Group, was created in 1743 by Monsieur Claude Moët. At this time, it was La Maison Moët. In 1792, Jean-Rémy Moët, the grand-son of Claude, took the direction of the House. It’s in 1883 that La Maison Moët became Moët & Chandon, with the arrival of Pierre-Gabriel Chandon, [...]

Moët & Chandon: an unknown History 2015-12-09T09:20:20+00:00