Team 5

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So far Team 5 has created 46 blog entries.

Cartier: why does the trinity have three rings?

           Three rings. Three colours. Pink gold, yellow gold, grey gold as mysteriously as harmoniously interlaced.             Jean Cocteau has designed the Trinity ring in 1924 for his friend Raymond Radiguet and Louis Cartier took care of its realisation. It has been considered as “the ring for homosexuals” for a long [...]

Cartier: why does the trinity have three rings? 2015-12-10T00:08:19+00:00

La Royale Oak, iconic product by Audemars Piguet

It is in 1875 that Jules-Louis Audemars and Edward-Auguste Piguet founded the Haute horology House, Audemars Piguet, in Switzerland. Years after years, Audemars Piguet made its name in the luxury watchmaking industry thanks to its pioneering spirit. In 1972, the brand launched the first sports luxury watch : the Royale Oak. This new watch upsets codes [...]

La Royale Oak, iconic product by Audemars Piguet 2015-12-09T12:03:19+00:00

Patek Philippe and the Nautilus: iconic product of the brand

     Patek Philippe is a swiss watch manufacturer founded in 1851. It designs and manufactures timepieces and movements including some of the most complicated mechanical watches.      The House pioneered the perpetual calendar, split-seconds, chronograph and minute repeater in watches. The history of the Nautilus is linked with the one of another iconic [...]

Patek Philippe and the Nautilus: iconic product of the brand 2015-12-10T00:09:07+00:00

Fashion designers and Coca Cola

Coca Cola has collaborated with many of the top designers such as Jean Paul Gaultier, Karl Lagerfeld, Moschino, Roberto Cavalli, Versace, and many more. Which design is your favorite? Coca Cola Light Designer bottles, click to see more. Jean-Paul Gaultier became their creative director for 2012, and the couturier gave Diet Coke a haute makeover, [...]

Fashion designers and Coca Cola 2016-11-27T20:13:17+00:00

Guerlain and its famous Terracotta

     Pierre-François-Pascal Guerlain founded Guerlain in 1828. He is one of the oldest French perfumer. This brand of perfumes and cosmetics has a lot of iconic products as fragrances, as Eau de Cologne Impériale (1853), Jicky(1889), Shalimar(1925), Habit Rouge (1965), and as cosmetics, the famous Terracotta (1984) and the Meteorites (1987).      The [...]

Guerlain and its famous Terracotta 2015-12-10T00:09:44+00:00

Celine uniform for powerful women

Céline is a French ready-to-wear and leather luxury goods brand that has been owned by LVMH group since 1996. It was founded in 1945 by Céline Vipiana. Since November 2015, the headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris. Marco Gobbetti is the president and the chief executive officer, and [...]

Celine uniform for powerful women 2016-11-27T19:26:18+00:00

Paris, capitale of luxury

If Paris is the capital of fashion and creation , it is also and especially the capital of luxury ! Indeed, the biggest names in haute couture and jewelry are french. The reputation of large houses like Chanel, Dior, Saint Laurent Paris, Cartier, Hermès, and many others, is second to none.   But there is [...]

Paris, capitale of luxury 2015-12-09T11:23:05+00:00

H&M and its luxury collaborations: Balmain x H&M

On 5th November 2015, Balmain for H&M arrived in stores but also online. It is one of the biggest collaboration of the year in terms of hype and publicity. H&M’s collaborations have been going strong for over 10 years now, and have proven a great way for prestigious and luxurious houses to attract younger, less [...]

H&M and its luxury collaborations: Balmain x H&M 2015-12-10T00:10:33+00:00

Success of Riccardo Tisci

The in Italian born Riccardo Tisci, creative director of Givenchy revitalized the Parisian house withsensual and subversive collections. Tisci has crafted different brand identities for all of Givenchy’s product categories across women’s and men’s ready-to-wear and haute couture. Tisci’s designs found willing consumers immediately; the designer’s vision for Givenchy initially found traction with consumers rather [...]

Success of Riccardo Tisci 2016-11-27T19:32:33+00:00

Hermès: Birkin renamed ?

Since 1984, Jane Birkin gives her name to the most famous bag of the luxury world: Birkin by Hermès. In June 2015, an association fighting against the animal abuse released a video denouncing how crocodiles were misused by a company which works for Hermès. Jane Birkin responded immediately. The 28th of july, she requested to [...]

Hermès: Birkin renamed ? 2015-12-09T11:16:46+00:00

Montblanc, a luxury brand of writing instruments

Montblanc is a German company, which was founded in 1906. It is specialized in the manufacture of luxury pens, but also watches, leather goods, jewellery and perfumes. The House created writing instruments that became icons of writing culture. In 1910, the first fountain pen was launched. It’s a revolution at the level of the design [...]

Montblanc, a luxury brand of writing instruments 2015-12-10T00:11:13+00:00

The family owned Luxury houses

The heritage of a luxury label is the biggest selling point, and the families that own them – for example the Pradas, Missonis and Versaces, have all worked hard to take the legacy forward. Prada The brand started in Milan in 1913, and was founded by Mario Prada and his brother Martino, as Fratelli Prada. [...]

The family owned Luxury houses 2016-11-27T20:14:50+00:00

Yves Saint Laurent: “Le Smoking”, the first female tuxedo

     The famous fashion designer Yves Saint Laurent adapted the men tuxedo for women and thanks to that, he revolutionized the way women dressed forever on.      While, in the 1960’s, for evenings, it was proper for women to wear long dresses and for men, a tuxedo. But Yves Saint Laurent broke up [...]

Yves Saint Laurent: “Le Smoking”, the first female tuxedo 2015-12-10T00:11:48+00:00

Ain’t Saint Laurent Without Yves

Last year, Saint Laurent pulled all of its clothing out of the Parisian boutique Colette because the store was selling parody T-shirts that read, "Ain't Laurent Without Yves." The brand behind the parody is What About Yves, and the T-shirts were made in response to Creative Director Hedi Slimane​'s decision to officially remove "Yves" (the [...]

Ain’t Saint Laurent Without Yves 2016-11-27T20:16:45+00:00

Tiffany & Co launch a capsule collection with Dover Street Market

This is the first time that the famous New-Yorker jeweler Tiffany & Co decide to collaborate with a retailer. With Dover Street Market, they launch a capsule collection called « Out of Retirement » which presents 18 different articles. For Tiffany & Co, it’s the opportunity to implement project that they usually would not because Dover Street [...]

Tiffany & Co launch a capsule collection with Dover Street Market 2015-12-09T12:12:26+00:00

Hermès: the secret of its success

Hermès has managed to make its luxury goods both impossibly exclusive and widely available. But what makes Hermès unique?      Hermès, the luxury brand « Made in France » does not try to develop the volume but the value of its products. The brand wants to protect all the exclusivity. In effect, as soon as a [...]

Hermès: the secret of its success 2015-12-10T00:12:34+00:00

Rolex a brand of choice for the rich, the powerful, the famous and infamous

Rolex is the largest luxury watch brand and is the most recognizable, both in name and in look, out of any watch. Founded in London in 1905, Rolex is relatively young, compared to top luxury watch brands from Switzerland, like Audemars Piguet and Patek Philippe. Made from Swiss made movements, the goal of Rolex was [...]

Rolex a brand of choice for the rich, the powerful, the famous and infamous 2016-11-27T19:38:45+00:00

Cannes Festival: Christmas time for celebrities

The Cannes Festival is very famous for its mounted of the red carpet by all the biggest celebrities of the world. Journalists are everywhere. La Croisette is the place to be at this time of the year. It’s a real opportunity for the luxury brand to advertise. That is why they offer products like necklaces, [...]

Cannes Festival: Christmas time for celebrities 2015-12-09T11:56:44+00:00

Christian Dior and his love for flowers

"After women, flowers are the most divine creations." Christian Dior      Christian Dior who is a fashion designer but also a perfumer has one passion: flowers and gardens, and that since his youngest age. The gardens occupy a very important place in his life.         Indeed, he spent his childhood in [...]

Christian Dior and his love for flowers 2015-12-10T00:13:38+00:00

Alexander McQueen and his obsession with dead

Lee Alexander McQueen born on 17 March 1969 was a British fashion designer and couturier. He is known for having worked as chief designer at Givenchy from 1996 to 2001 and for founding his own Alexander McQueen label. His achievements in fashion earned him four British Designer of the Year awards (1996, 1997, 2001 and [...]

Alexander McQueen and his obsession with dead 2016-11-27T19:41:47+00:00

Rugby world cup with luxury brands

On the 18th of September, the Rugby World Cup began on our screens. On the occasion of the most anticipated sporting event of the year, brands are racing, and among them, few luxury Houses.   In 2007, for the last Rugby World Cup, Chanel had designed black and white oval balls in rubber. This year, the famous [...]

Rugby world cup with luxury brands 2015-12-09T11:10:21+00:00

Christian Louboutin and his red sole

Christian Louboutin is a fashion designer who was born in France in 1963 and who has developed an international following for his distinctive red-soled footwear. In 1992, he incorporated the red sole into the design of his shoes by seeing his assistant putting herself red nailpolish. This was such a success that it became a [...]

Christian Louboutin and his red sole 2016-11-27T20:28:17+00:00

The secrets behind the fashion shows of Rick Owens

Rick Owens' runway shows are never short of controversy, and the Spring 2016 show presentation is also cause for conversation. In between models clad in Owens’s darkly beautiful streetwear, women carried one another down the catwalk in an arresting balancing act. ‘’Every Rick Owens fashion show gets the reaction it deserves. Rick Owens is the [...]

The secrets behind the fashion shows of Rick Owens 2016-11-27T20:29:29+00:00

Brand heritage manager: a new job in the luxury sector

Came from the United States of America, there is a new job in the luxury sector: Brand Heritage Manager. It is between artistic director and marketing departments. Giant luxury Houses reinvest more and more in their past and heritage to create patrimonial marketing services, called to contribute to the development of their brands. In the [...]

Brand heritage manager: a new job in the luxury sector 2015-12-09T11:00:27+00:00

Louis Vuitton’s workshop

     Louis Vuitton settles his workshop of suitcases, “Atelier Louis Vuitton” in Asnières-sur-Seine in 1859. It is a strategic place because of the Seine, which allows the wood supply by barge and also due to the railroad, which links directly the workshop with Saint-Lazare railway station.      The workshop represents the heart of [...]

Louis Vuitton’s workshop 2015-12-10T00:14:59+00:00

The secrets behind the fashion shows of Rick Owens

Rick Owens' runway shows are never short of controversy, and the Spring 2016 show presentation is also cause for conversation. In between models clad in Owens’s darkly beautiful streetwear, women carried one another down the catwalk in an arresting balancing act. ‘’Every Rick Owens fashion show gets the reaction it deserves. Rick Owens is the [...]

The secrets behind the fashion shows of Rick Owens 2016-11-27T19:44:35+00:00

Creative directors and their celebrity best friends

Diamonds might be a girl’s best friend, but having a friend in the fashion industry might be a very close second. Many celebrities are BFFs with some of the biggest names in fashion. From a personal stylist to having access to some of the best clothing, a fashion-forward BFF is definitely something we could get [...]

Creative directors and their celebrity best friends 2016-11-27T19:44:51+00:00

Alhambra: symbol of Van Cleef & Arpels

Created in 1968, the iconic motif of Van Cleef & Arpels quickly became an emblem of the House. Few clients like the Princess of Monaco contributed to make the Alhambra jewelries so famous, she has an entire collection of necklaces, bracelets, earrings. The Alhambra pattern it is a symbol of good luck, health, good fortune [...]

Alhambra: symbol of Van Cleef & Arpels 2015-12-09T10:43:10+00:00

Vertu: the most expensive luxury phones

      Vertu was founded in October 1998 and it is based in UK. At first sight, the brand was associated to Nokia for their operating system devices. Nowadays, they choose and use Android operating system.      The brand creates upper upscale mobile phones: unique models with an amazing quality and they are [...]

Vertu: the most expensive luxury phones 2016-11-27T19:48:56+00:00

The Mystery of Maison Martin Margiela

Martin Margiela founded his seminal Maison in 1988, after graduating from Antwerp's Royal Academy of Fine Art. Closely associated with the deconstructionist fashion movement of the 1980s, today it is characterised by an appreciation of imperfection, personality and eccentricity, producing innovative versions of menswear classics. The notoriety of French fashion house Maison Margiela is well [...]

The Mystery of Maison Martin Margiela 2016-11-27T20:18:17+00:00