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So far luxe groupB has created 14 blog entries.

Christmas and Luxury Advertising

During the season of Santa Close and Yule log, every luxury brands are there to remind us to buy something special and please our family. We embark on the magic universe of the luxury brand with short films and other special operations, which plunge us into the delight of fairy, that we all love. So, [...]

Christmas and Luxury Advertising 2018-11-13T20:07:34+00:00

Luxury trends in Asia

Asia is one of the biggest Luxury markets in the world. Lots of people there travel to Europe to buy luxury goods from Chanel, Louis Vitton and other fantastic brands that make them dream. If we focus on the Chinese Market, it represents 32 % of the purchases of luxury items in the world, among [...]

Luxury trends in Asia 2018-11-13T20:23:11+00:00

Richemont and Alibaba

After a downturn between 2013 and 2015, China’s luxury market is booming, by 2024, Chinese will buy 40% of luxury items according to a Boston Consulting Group study. An evolution carried by an ultra-connected millennial population, logo fans with a high purchasing power who love handbags, cosmetics, ready-to-wear and cars and not hesitant to buy [...]

Richemont and Alibaba 2018-11-19T15:08:37+00:00

Luxury trends in Spain

In spite of all the crises that fault Spain during the 21st century the emergence of luxury and the economic growth of this country is really important since 2015. If we focus on the European countries, Spain occupies the fifth row in the luxury market within the European Union, behind France, Italy, Germany, and Switzerland. [...]

Luxury trends in Spain 2018-11-13T20:49:40+00:00

Phygital : when virtual is no longer enough

Phygital, is  the contraction of "Physics" & "Digital". It refers to the transformation of physical stores under the digital age to offer a new customer experience and use digital tools as sales support in order to develop the commercial performance. Stores need to adapt offline and online, and should keep in mind that e-commerce has [...]

Phygital : when virtual is no longer enough 2018-11-19T15:06:14+00:00

Salvador Dali and jewelry

Salvador Dali is one of the most famous impressionist drawers of the 19th century. Salvador Dali was not only considered as a painter and a sculptor of renamed but was also known to be a goldsimth of quality. If you go to Figuera you can find the Museum of Dali but also an incredible exposition [...]

Salvador Dali and jewelry 2018-11-13T21:01:14+00:00

Luxury brands and football

Kylian Mbappé became the new face of the luxury watch brand Hublot, The French Team young sensation and PSG striker replaces Usain Bolt and joins the Brazilian football player Pelé. Known as one of the best worldwide player, Mbappé is also a humble man with a lot of values that seduce young people as well as [...]

Luxury brands and football 2018-11-18T20:31:32+00:00

Fashion show set “See now, Buy now”

For designer, fashion shows represent months of work, a very special event to connect the brand with the consumers. Today we don’t really need the privilege to be on list to admire the new luxury collection of a huge designer thanks to social media and people who are not even here to see the show [...]

Fashion show set “See now, Buy now” 2018-11-14T22:32:46+00:00

Fashion luxury brands are going green

IPCC (Intergovernmental Panel on Climate Change) blows the whistle again on the emergency of engaging new transitions to avoid global warming. The message started to arrive in the luxury industry as we can see the creation in 2017 of the first Green Carpet Fashion Awards. In September 2018, at the Teatro alla Scala in Milan, [...]

Fashion luxury brands are going green 2018-11-14T22:26:20+00:00

The evolution of Kenzo

Kenzo is a Fashion and perfume brand well known since decades. But the brand has passed to Kenzo Takada Haut-couture to the trendy brand of LVMH. Mr. Takata created the brand in 1964 in Paris. He's from Himeji, Japan and studied at Bunka Fashion College. It was his dream to become a creator, especially in [...]

The evolution of Kenzo 2018-11-13T21:44:27+00:00

Photography for a cause

Fashion is not indifferent to the future of the planet and fashion photography always had a huge impact on brand awareness. It is then natural that brands and photographers are collaborating on projects in order to promote products but also the company’s engagements. Fashion photographers are creative and technical, they can make the choice to [...]

Photography for a cause 2018-11-14T22:28:37+00:00

L’hôtel Monte Cristo, un hôtel voyageur

Un simple boutique hôtel 4 étoiles de l’extérieur, un véritable voyage à l’intérieur ! Dans les environs de la Rue Mouffetard et du Jardin des Plantes se cache un havre de paix sur la Rue Pascal : l’hôtel Monte Cristo. Sur la Rive Gauche, la deuxième maison du groupe Les Hôteliers Impertinents a ouvert ses portes le [...]

L’hôtel Monte Cristo, un hôtel voyageur 2018-11-19T20:54:26+00:00

Streetwear trend in Luxury

On March 26th, 2018, Virgil Abloh, founder of Off-White, is named the artistic director of the Man collection of Louis Vuitton. The streetwear style, badly seen previously, reconquering the world of the Fashion. You also have Supreme success with the Parisian store, Tracksuits at Chloé and down jackets at Balenciaga... Streetwear culture and luxury brand [...]

Streetwear trend in Luxury 2018-11-13T21:39:33+00:00

Tommy Hilfiger and Gigi Hadid: 2 years of collaboration

On Sunday, February 25, 2018, was presented the last collaboration of the international model of the moment and the American creator. Gigi Hadid, 23 years old Californian woman is the global ambassador of the brand since his first collection GigixTommy launched in 2016. Mr. Hilfiger chooses to work with Gigi because her values are similar [...]

Tommy Hilfiger and Gigi Hadid: 2 years of collaboration 2018-11-13T22:01:09+00:00