Luxe 2019

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So far Luxe 2019 has created 49 blog entries.

E-mobility solutions in Luxury: Mercedes Benz Case

Efficient. Flexible. Urban. Electric mobility now offers the possibility of reducing polluting and acoustic emissions due to traffic and thus significantly improving our lives, especially in cities. In the year 2025, sixty percent of the world population will live in large cities. This development makes essential an intelligent propulsion strategy for individual transport. Wilko Andreas [...]

E-mobility solutions in Luxury: Mercedes Benz Case 2018-11-12T15:54:26+00:00

Rolex Cosmograph Daytona History

In 1936, the city of Daytona Florida, U.S  became the place where the world's first auto race took place. However, in the minds of those who are seriously interested in watches, this name is associated primarily not with auto racing, but with one of the most recognisable, discussed, sold and desired chronographs in the world [...]

Rolex Cosmograph Daytona History 2018-11-14T15:15:45+00:00

Chinese customer and experience in luxury

Generation Z customers in China are looking for more than just purchases on their shopping trips, says LVMH.   Chinese clients are undergoing a shift to valuing experiences along with product ownership, according to Ravi Thakran, LVMH’s group chairman for south and southeast Asia, Australia and the Middle East.   Chinese people aren’t just interested [...]

Chinese customer and experience in luxury 2018-11-19T16:22:02+00:00

Luxury bio cosmetic – Patyka case

Natural, soft for the skin and eco-friendly, bio cosmetics has many advantages. Unfortunately, certify brand which succeeds in producing products attractive is rare. Green or wealthy packaging, vegetal smell: dreams and design rarely have its place. But nowadays, natural cosmetics are no longer only in bio supermarkets and invest cosmetic niche shops. Its luxury version [...]

Luxury bio cosmetic – Patyka case 2018-11-13T10:45:44+00:00

Chiara Ferragni’s Wedding : the best Ad Campaign of the year?

Saturday 1st of September 2018, Italian blogger Chiara Ferragni married singer Fedez. The wedding, which took place in Sicily during three days, was highly anticipated but no one expected the performance of its content.  Chiara’s wedding was a real fashion experience. Even though every detail was extremely curated by the Blond Salad team, the impact [...]

Chiara Ferragni’s Wedding : the best Ad Campaign of the year? 2018-11-14T13:29:03+00:00

Interview Luxury Perfumery Douglas with employee Laura

  Perfumery Douglas is with more than 1700 stores in 19 different countries one of Europe its largest branch company on the European cosmetic market (Wikipedia, 2018). In 1910, Douglas her first store opened in Hamburg. From origins, Douglas is a German perfume detail business. Besides Douglas her own brand, Douglas Collection, they offer a [...]

Interview Luxury Perfumery Douglas with employee Laura 2018-11-12T19:29:51+00:00

Influence of Versailles on Luxury

Although many years ago, the events that occurred at Versailles have shaped our current society immensely. Many may think of Louis XIV as a king, a ruler and monarch of France. And despite the fact he of course was all these things he was an even more important influence in the world of luxury. Before [...]

Influence of Versailles on Luxury 2018-11-14T17:23:52+00:00

Cannes Festival : backstage of the most important worldwide film festival

Cannes Film Festival, also known as Cannes Festival, is the main rendez-vous for the cinema industry since it was founded in 1946, and has become the most prestigious event in the world. Held annually at the Palais des Festivals et des Congrès in Cannes, France, it rewards new movies from all around the world every [...]

Cannes Festival : backstage of the most important worldwide film festival 2018-11-13T10:45:41+00:00

Luxury houses vs Luxury Conglomerate

Model during Balenciaga fashion show at Paris Men's Fashion Week (Photo: Getty Images) "What is Kering?" was one of the questions that arose during the fashion show of the French fashion brand Balenciaga at Paris Fashion Week in January. The unknown name appeared in a sweatshirt worn by one of the models, referring to the [...]

Luxury houses vs Luxury Conglomerate 2018-11-20T14:37:27+00:00

Jaguar and Dua Lipa colaboration

One of the most reknown new music artist worldwide, Dua Lipa launches a vanguard association with Jaguar. The Dua Lipa project is launching a European program to promote the PACE family of Jaguar vehicles, which start point was an exclusive show at the launching ceremony of 'Dua Lipa x Jaguar' in Amsterdam the last September [...]

Jaguar and Dua Lipa colaboration 2018-11-12T15:08:50+00:00

Sustainability and luxury now compatible?

We assist to a revolution in the luxury fields, customers want to buy beautiful products but not at the expense of the environment and of the workers who made it. This trend begins with a strong awareness about the planet. It is amplified by the millennials who want transparency and environmental compliance, they are more [...]

Sustainability and luxury now compatible? 2018-11-13T10:47:04+00:00

How department store are surviving now days?

Warhol once said that “all department stores will become museums and all museums will become department stores”. With the online commerce growing and more, departments stores need to rethink their strategy to attract more customers. Medical spas, live bands, Michelin-starred chefs, shopping gets the five-star treatment are some examples to attract more customers. Another big [...]

How department store are surviving now days? 2018-11-20T15:21:24+00:00

Who controls the luxury industry?

Courtesy of Clueless movie. Not only me but also several experts in the luxury market, consider the LVMH (Louis Vuitton Moët Hennessy) leader of the luxury segment, being the largest producer of articles in this market. The group differentiates itself through a value strategy, favoring the modernization of products and brands. Thus, the production capacity [...]

Who controls the luxury industry? 2018-11-20T15:14:04+00:00

How luxury brands deal with ´´Copy-Cats“

Imagine if you could re-record a Beatles song, without any law approval or request. Or even plagiarize an entire JK Rolling book and fill the pockets with 100% of the profit of the sales. Well, that place exists, and just like Narnia, and it is inside your wardrobe. Welcome to the fantastic world of fashion, [...]

How luxury brands deal with ´´Copy-Cats“ 2018-11-20T15:02:48+00:00

Woman in the luxury industry

Collections, trends, interviews, relationships, numbers, decisions and a legacy in the fashion world. This is part of the life of big names of great women who influence the world. When Coco Chanel said, “Success is often achieved by those who don’t know that failure is inevitable.” -Coco Chanel   Fashion is made of hard work [...]

Woman in the luxury industry 2018-11-20T14:46:44+00:00

Claridge’s Christmas tree 2018

Claridge's, the quintessentially British hotel in the center of Mayfair in London has just revealed it is traditional Christmas tree, each year signed by a different fashion designer. For those who do not know, it is a tradition in the London hotspot to invite renowned stylists to sign their decoration on special occasions. Christopher Bailey, [...]

Claridge’s Christmas tree 2018 2018-11-20T15:57:39+00:00