Luxe 2019

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So far Luxe 2019 has created 30 blog entries.

Interview Beauty Specialist Denise

21 year old Dutch girl Denise graduated as beauty specialist one year ago. After that, she started her own salon to offer excellent service to her clients at her home salon. I spoke with Denise about beauty and her salon.   Do you already have a big client list at the moment? Slowly but certainly, [...]

Interview Beauty Specialist Denise 2018-11-12T19:28:10+00:00

Presence of luxury brands on social medias

Many brands decided to improve their positioning on social medias. By social medias, we’ll focus on Facebook, Instagram and Youtube. Brands like Burberry and Louis Vuitton use a lot Youtube to spread product reviews and influencers-based content. Social medias has evolved so much over the last few years. Luxury brands used to not really use [...]

Presence of luxury brands on social medias 2018-11-15T01:18:05+00:00

Fashion and cultural appropriation

“Good artists borrow, great artists steal.” Appropriation of appreciation? These are some questions that come to mind when looking at cultural appropriation in fashion. Are fashion brands and celebrities simply stealing from other cultures or are they taking design inspiration? And when do they cross the line? Firstly let’s take a look at cultural appropriation. [...]

Fashion and cultural appropriation 2018-11-14T17:26:19+00:00

The future of textile

Stella McCartney A/W 2017 campaign shot by Harley Weir COURTESY OF : Stella McThe technological revolution has led to new businesses model but has also modified the more traditional sectors. This is the case of the textile industry, a sector that has already experienced its transformation three centuries ago, with the introduction of the steam [...]

The future of textile 2018-11-20T14:54:22+00:00

Luxury Brand’s challenge: Digital Advertising

The advertising of the luxury sector is making the move to digital media, and this is reflected in the investment of the brands. 33% of the advertising of luxury brands has been digital this year, taking into account an increase of 7% compared to 2017. According to the Luxury Advertising Expenditure Forecasts 2018, published by [...]

Luxury Brand’s challenge: Digital Advertising 2018-11-12T15:54:38+00:00

Tiffany & Co. The Great Gatsby jewellery collection

The brilliant jewels of the 20s were recreated by the best masters of Tiffany & Co so that every spectator could plunge into the authentic atmosphere of the world of luxurious parties and love without obstacles. To recreate the pulsating atmosphere of New York in the 1920s when the small island of Manhattan was intoxicated [...]

Tiffany & Co. The Great Gatsby jewellery collection 2018-11-14T15:29:35+00:00

Entre Luxe et cinéma, il n’y a qu’un pas

Cinémas et publicité sont maintenant très liés en effet, le monde du luxe fait de plus en plus appel à des cinéastes pour imaginer des fictions publicitaires qui s’insèrent dans leurs contenus de marque. Depuis quelques années, le visage des marques change : Il ne s’agit plus seulement d’une étiquette mais il bien plus question de [...]

Entre Luxe et cinéma, il n’y a qu’un pas 2018-11-13T10:44:05+00:00

When the luxury world is meeting Hip hop culture

Over the past two years, more than a dozen luxury brands like Louis Vuitton, Saint Laurent and Marc Jacobs — have featured hip-hop artists in their advertising campaigns, while brands like Versace and JW Anderson have taken things a step further by collaborating with artists like 2 Chainz and A$AP Rocky on products.   This was not always the case. For many [...]

When the luxury world is meeting Hip hop culture 2018-11-19T16:11:41+00:00

5 Must-See Fashion Movies

Dior and I A journey in the famous Dior House following up the seven weeks that signed the debut of the Creative Direction of Belgian designer Raf Simons. From the idea of the models to the creation of the pieces thanks to the incredible work of the seamstresses until the haute couture fashion show of [...]

5 Must-See Fashion Movies 2018-11-14T13:39:13+00:00

Interview at Michael Kors store Paris with employee Hai

Michael Kors is an American fashion designer and entrepreneur. He studied fashion design in New York. In 1981, Michael Kors started his own fashion brand (Wikipedia, 2018). The fashion brand appears luxury, American and sporty. Casual chic with a timeless elegance. Michael Kors launched in 2004 besides his haute couture line also MICHEAL Michael Kors, [...]

Interview at Michael Kors store Paris with employee Hai 2018-11-12T19:28:28+00:00

Sport and Rolex, a marketing love story

Firstly it will not sounds like a good idea to put in danger your 3000€ watch by doing some exercice with. But when you take it from the other side, how life-proof is a watch that could cross oceans, go on the moon, hold a whole match against Federer or still not be delay after [...]

Sport and Rolex, a marketing love story 2018-11-15T01:16:07+00:00

Fashion and gender roles

It has been evolving a couple of decades, but genderless designs still have a long way to go. Although the line between men’s and women’s clothes are blurring it is still not fully accepted. The gender roles that have been put on people mainly originate from societal standards and the fashion industry. Although it may [...]

Fashion and gender roles 2018-11-14T17:27:31+00:00

Zoom on the latest job trend : Personal shopper

The last couple of years have seen rising a new kind of job career : personal shoppers. What exactly is a personal shopper ? Personal shoppers provide expert advice to a specific client, and offer them a personal shopping experience. They present the latest trends in terms of fashion to the customers, are able to [...]

Zoom on the latest job trend : Personal shopper 2018-11-13T10:43:19+00:00

E-mobility solutions in Luxury: Mercedes Benz Case

Efficient. Flexible. Urban. Electric mobility now offers the possibility of reducing polluting and acoustic emissions due to traffic and thus significantly improving our lives, especially in cities. In the year 2025, sixty percent of the world population will live in large cities. This development makes essential an intelligent propulsion strategy for individual transport. Wilko Andreas [...]

E-mobility solutions in Luxury: Mercedes Benz Case 2018-11-12T15:54:26+00:00

Rolex Cosmograph Daytona History

In 1936, the city of Daytona Florida, U.S  became the place where the world's first auto race took place. However, in the minds of those who are seriously interested in watches, this name is associated primarily not with auto racing, but with one of the most recognisable, discussed, sold and desired chronographs in the world [...]

Rolex Cosmograph Daytona History 2018-11-14T15:15:45+00:00

Chinese customer and experience in luxury

Generation Z customers in China are looking for more than just purchases on their shopping trips, says LVMH.   Chinese clients are undergoing a shift to valuing experiences along with product ownership, according to Ravi Thakran, LVMH’s group chairman for south and southeast Asia, Australia and the Middle East.   Chinese people aren’t just interested [...]

Chinese customer and experience in luxury 2018-11-19T16:22:02+00:00

Luxury bio cosmetic – Patyka case

Natural, soft for the skin and eco-friendly, bio cosmetics has many advantages. Unfortunately, certify brand which succeeds in producing products attractive is rare. Green or wealthy packaging, vegetal smell: dreams and design rarely have its place. But nowadays, natural cosmetics are no longer only in bio supermarkets and invest cosmetic niche shops. Its luxury version [...]

Luxury bio cosmetic – Patyka case 2018-11-13T10:45:44+00:00

Chiara Ferragni’s Wedding : the best Ad Campaign of the year?

Saturday 1st of September 2018, Italian blogger Chiara Ferragni married singer Fedez. The wedding, which took place in Sicily during three days, was highly anticipated but no one expected the performance of its content.  Chiara’s wedding was a real fashion experience. Even though every detail was extremely curated by the Blond Salad team, the impact [...]

Chiara Ferragni’s Wedding : the best Ad Campaign of the year? 2018-11-14T13:29:03+00:00

Interview Luxury Perfumery Douglas with employee Laura

  Perfumery Douglas is with more than 1700 stores in 19 different countries one of Europe its largest branch company on the European cosmetic market (Wikipedia, 2018). In 1910, Douglas her first store opened in Hamburg. From origins, Douglas is a German perfume detail business. Besides Douglas her own brand, Douglas Collection, they offer a [...]

Interview Luxury Perfumery Douglas with employee Laura 2018-11-12T19:29:51+00:00

Influence of Versailles on Luxury

Although many years ago, the events that occurred at Versailles have shaped our current society immensely. Many may think of Louis XIV as a king, a ruler and monarch of France. And despite the fact he of course was all these things he was an even more important influence in the world of luxury. Before [...]

Influence of Versailles on Luxury 2018-11-14T17:23:52+00:00

Cannes Festival : backstage of the most important worldwide film festival

Cannes Film Festival, also known as Cannes Festival, is the main rendez-vous for the cinema industry since it was founded in 1946, and has become the most prestigious event in the world. Held annually at the Palais des Festivals et des Congrès in Cannes, France, it rewards new movies from all around the world every [...]

Cannes Festival : backstage of the most important worldwide film festival 2018-11-13T10:45:41+00:00

Luxury houses vs Luxury Conglomerate

Model during Balenciaga fashion show at Paris Men's Fashion Week (Photo: Getty Images) "What is Kering?" was one of the questions that arose during the fashion show of the French fashion brand Balenciaga at Paris Fashion Week in January. The unknown name appeared in a sweatshirt worn by one of the models, referring to the [...]

Luxury houses vs Luxury Conglomerate 2018-11-20T14:37:27+00:00

Jaguar and Dua Lipa colaboration

One of the most reknown new music artist worldwide, Dua Lipa launches a vanguard association with Jaguar. The Dua Lipa project is launching a European program to promote the PACE family of Jaguar vehicles, which start point was an exclusive show at the launching ceremony of 'Dua Lipa x Jaguar' in Amsterdam the last September [...]

Jaguar and Dua Lipa colaboration 2018-11-12T15:08:50+00:00

Sustainability and luxury now compatible?

We assist to a revolution in the luxury fields, customers want to buy beautiful products but not at the expense of the environment and of the workers who made it. This trend begins with a strong awareness about the planet. It is amplified by the millennials who want transparency and environmental compliance, they are more [...]

Sustainability and luxury now compatible? 2018-11-13T10:47:04+00:00

How department store are surviving now days?

Warhol once said that “all department stores will become museums and all museums will become department stores”. With the online commerce growing and more, departments stores need to rethink their strategy to attract more customers. Medical spas, live bands, Michelin-starred chefs, shopping gets the five-star treatment are some examples to attract more customers. Another big [...]

How department store are surviving now days? 2018-11-20T15:21:24+00:00

Who controls the luxury industry?

Courtesy of Clueless movie. Not only me but also several experts in the luxury market, consider the LVMH (Louis Vuitton Moët Hennessy) leader of the luxury segment, being the largest producer of articles in this market. The group differentiates itself through a value strategy, favoring the modernization of products and brands. Thus, the production capacity [...]

Who controls the luxury industry? 2018-11-20T15:14:04+00:00

How luxury brands deal with ´´Copy-Cats“

Imagine if you could re-record a Beatles song, without any law approval or request. Or even plagiarize an entire JK Rolling book and fill the pockets with 100% of the profit of the sales. Well, that place exists, and just like Narnia, and it is inside your wardrobe. Welcome to the fantastic world of fashion, [...]

How luxury brands deal with ´´Copy-Cats“ 2018-11-20T15:02:48+00:00

Woman in the luxury industry

Collections, trends, interviews, relationships, numbers, decisions and a legacy in the fashion world. This is part of the life of big names of great women who influence the world. When Coco Chanel said, “Success is often achieved by those who don’t know that failure is inevitable.” -Coco Chanel   Fashion is made of hard work [...]

Woman in the luxury industry 2018-11-20T14:46:44+00:00

Claridge’s Christmas tree 2018

Claridge's, the quintessentially British hotel in the center of Mayfair in London has just revealed it is traditional Christmas tree, each year signed by a different fashion designer. For those who do not know, it is a tradition in the London hotspot to invite renowned stylists to sign their decoration on special occasions. Christopher Bailey, [...]

Claridge’s Christmas tree 2018 2018-11-20T15:57:39+00:00