Luxe 2019

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So far Luxe 2019 has created 72 blog entries.

Luxury Home Decoration

For lovers of luxury items, not only clothing, but also decoration, many fashion houses have introduced the Home line into their permanent collection. If you need to find an extravagant and memorable gift, pay attention to the collection of Gucci Home. Huge vases, candles in printed porcelain packaging or textile pillows will be a bright [...]

Luxury Home Decoration 2018-11-14T16:57:57+00:00

BETC ETOILE ROUGE : The special agency alliance

BETC ETOILE ROUGE is the alliance between Etoile Rouge, independent agency founded by Delphine de Canecaude in 2001, and BETC Luxe, dedicated to luxury, fashion and beauty. Directed by Brune Buonomano, Delphine de Canecaude and Jasmine Loignon BETC ETOILE ROUGE is born from a common ambition.  This new entity, counting more than 70 collaborators, will [...]

BETC ETOILE ROUGE : The special agency alliance 2018-11-14T19:49:07+00:00

Interview in Swarovski store, Madeleine Paris

Swarovski is a Austrian company since 1895, founded by Daniel Swarovski, Armand Kosman and Franz Weis (Wikipedia, 2018). Swarovski his core business is jewellery, made with beautiful crystals. They also sell watches, figurines, accessories and decorations. Swarovski has 150 stores near Paris, 57 in Paris. I went to the store, located at Place de la [...]

Interview in Swarovski store, Madeleine Paris 2018-11-14T14:34:49+00:00

The art of making a luxury window

Attracting new consumers into a store is an art luxury brands have come to master. In fact, they spend incredible amounts of money to improve their visual merchandising, which includes store image, storefront store, interior store, layout and interior displays. All these elements are meticulously thought and built, for they represent the brand and catch [...]

The art of making a luxury window 2018-11-13T10:40:17+00:00

Alibaba & Richemont: targetting online Chinese market

In Asia in general and in particular China, the luxury market reappears with force. Chinese consumers also have their own distribution giants that compete face to face with those we know in the West. The Chinese Amazon is called Alibaba, a company that trades on the NYSE - the New York Stock Exchange - for [...]

Alibaba & Richemont: targetting online Chinese market 2018-11-12T15:48:46+00:00

Luxe expérientiel : le nouveau luxe

Photo : Le sous-marin de poche mis à disposition des clients de Necker Island, l’île privée de Sir Richard Branson située dans les îles vierges britanniques (BVI) au nord des Antilles. A partir de 27475 dollars la suite en couple pour un séjour d'une semaine ou 62000 dollars la nuit. (© Copyright 2014 Virgin Limited Edition) [...]

Luxe expérientiel : le nouveau luxe 2018-11-13T10:32:49+00:00

Luxury & feminism

Feminism in Luxury matters because women have been for at least half a century, the sale drivers; the target for brands. In opposition to the pre-1950’s time, when the man was dealing with money. However, we can notice a sexualisation of women’s bodies and a banalisation of nudity in a world mostly ruled by men. [...]

Luxury & feminism 2018-11-15T01:21:07+00:00

Luxury Accessories For Pets

How much do we love our pets? The answer seems to perfectly illustrate the billions that owners are willing to spend on them. Every year more and more money is spent on luxury goods and services for pets. It can be anything - from hotels for cats and dogs, which we would not mind to [...]

Luxury Accessories For Pets 2018-11-14T16:41:39+00:00

Musée des Arts décoratifs

The Museum of Decorative Arts, in the first district of Paris, is one of the world's major collections of design and the decorative arts. The Applied Arts & Design collection takes up the majority of the space with around 150,000 objects. These appear as testaments of the evolution of design and it’s most influential eras. A chronological [...]

Musée des Arts décoratifs 2018-11-14T19:43:20+00:00

Interview with Dietetic student Inge

22 year old Dutch girl Inge is a dietetic student. While holiday season is right in front the corner, I thought it might be interesting to have some tips about how we can stay as healthy as possible during this Holiday season. How will you manage to still fit in your Christmas dress during all [...]

Interview with Dietetic student Inge 2018-11-12T19:26:33+00:00

Changing meaning of luxury

Luxury has a rich heritage. Not only from the brands themselves but also from their clients and their luxury needs. The meaning for clients of luxury has definitely changed through the years. “I’m sure you have seen the movie The Titanic,” says Jean-Noël Kapferer, co-author of The Luxury Strategy. "At that time, luxury was segregation. [...]

Changing meaning of luxury 2018-11-14T17:28:28+00:00

Amaury Guichon, God of chocolate

The American dream… Some only dream it, some fail on the way, but some succeed. Born in France, Amaury Guichon left for the United States with a dream of becoming one of the best pastry chef on the continent. 4 years of study and several won pastry contests were all that was enough for him [...]

Amaury Guichon, God of chocolate 2018-11-13T10:32:36+00:00

Dior perfumes: J. Law as its new face

The actress, the third best paid in the world, is the face of the new perfume of the French brand, which has been released earlier this year. The idyll between Jennifer Lawrence and Dior, which began several years ago, is still alive and fragrant. According to the WWD media, the actress was the muse of [...]

Dior perfumes: J. Law as its new face 2018-11-12T15:31:34+00:00

Paul Bocuse : A legend of gastronomy

Lyon is known, in other things, for its gastronomy and its “bouchons lyonnais”. But we cannot talk about gastronomy and luxury in Lyon without talking about Paul Bocuse. Paul Bocuse is a French chef become famous for the quality of his restaurants and his innovative approach of cuisine. Born in Collonges-au-Mont-d’Or February 11th of 1926, [...]

Paul Bocuse : A legend of gastronomy 2018-11-13T10:34:51+00:00

Luxury hotel around the world

« There, everything is order and beauty, luxury, calm and voluptuousness » These are the words used by Baudelaire to describe the « Ritz hotel » at his creation. Time has passed and nothing much have changed, if you already had the chance to spend some time in a palace, you know that at the [...]

Luxury hotel around the world 2018-11-15T01:20:04+00:00

Miu Miu Type

For the Autumn/Winter 2018, Miu Miu collaborated with the agency M/M for the project called “The Miu Miu Type, an ABC of Actions Behaviors and Comportament”. The idea consisted in an alphabet reinvented by Miu Miu showing the different facets of a Miu Miu woman through letters. Their A/W 2018 show was decorated with big [...]

Miu Miu Type 2018-11-14T18:40:05+00:00

Interview with MAC cosmetics employee Estée

MAC cosmetics was launched in March 1984 in Toronto by Frank Toskan and Frank Angelo. The duo was frustrated by the lack of make-up that photographed well, so they decided to created their own professional make-up brand. MAC celebrates diversity and individuality, they are for all ages, genders and races (MAKE-UP ART COSMETICS, 2018). I [...]

Interview with MAC cosmetics employee Estée 2018-11-12T19:26:57+00:00

Diversity in Fashion

For many years, the catwalk has been dominated by models with the smallest sizes. Young, tall and skinny were the keywords.  More recently, over the last few years, we have seen some change in this. More and more diversity colors the runways and campaigns. Painting a more realistic image of the diversity of women’s bodies. [...]

Diversity in Fashion 2018-11-14T16:45:14+00:00

The art of handcrafting shoes

It takes more than a man and a piece of leather to make the perfect pair of luxury shoes. Whether they’re being made in France, Italy or somewhere else in the world, the art of handcrafting shoes is a precious and long process, that only the best can master. The art of handcrafting luxury shoes [...]

The art of handcrafting shoes 2018-11-13T10:35:10+00:00

Tiffany renews itself to attract Millennials

The luxury firm Tiffany & Co hopes to capture a younger audience and offer a different customer service experience by remodeling their flagship store. US jewelry and goldsmith Tiffany's plans a renovation to its flagship store on 57th Street in Manhattan, New York. The CEO of the company, Alessandro Bogliolo, told Retail Wire that the [...]

Tiffany renews itself to attract Millennials 2018-11-12T15:26:54+00:00

Luxury and hyper-personalization

For 10 years, market shares of products and services hyper personalized continued to increase. The need of differentiation is deeply rooted in human nature, already 75 000 years ago our forebears look for differentiation and engrave shells, and more recently, tattoo is also a way of differentiation. Our way of thinking is much closer to the [...]

Luxury and hyper-personalization 2018-11-13T10:37:13+00:00

How street culture influences luxury brands ?

For long, luxe and street culture have been walking their own pasts. Born in the 70’s in the suburbs of big American cities, street culture are with no doubt the biggest art revolution since Marcel Duchamp. What start with graffiti on the wall of Philadelphia building in the 60’s is now the driving sales force [...]

How street culture influences luxury brands ? 2018-11-15T01:19:29+00:00

Phenomenon of Gosha Rubchinskiy brand

There are many different ways how you can treat the works of Gosha Rubchinsky, it can be criticised for its price policy, for the “ugliness” he is promoting, but it’s impossible not to acknowledge the fact that today he is the most famous Russian designer abroad. To the notorious matryoshka-vodka-balalaika, his name can be added. [...]

Phenomenon of Gosha Rubchinskiy brand 2018-11-14T16:05:15+00:00

The Young Sneaker King

Benjamin Kicks is an 19-year-old entrepreneur who made millions selling rare sneakers to celebrities and on his website ( He is the biggest sneaker reseller in the world with a market value of 1.2 billion dollars. He started his career at 15 buying and selling shoes. The first pair he ever bought was the Galaxy [...]

The Young Sneaker King 2018-11-14T14:36:38+00:00

Interview at Guerlain store with employee Rémy

Guerlain is a French perfume house, launched in 1828 by Pierre Francois Pascal Guerlain (Wikipedia, 2018). Besides perfume, Guerlain also sells make-up and skincare. Guerlain has one main store (flagship) which is located at the Champs-Elysee, Paris. Besides the products, Guerlain also show its heritage on the first floor. Customers can visit the work office [...]

Interview at Guerlain store with employee Rémy 2018-11-12T19:27:24+00:00

The everchanging image of fashion: then to now

Although it may not seem that way, fashion changes every day. New inspiration, looks and influences are taking the street. However, much of this inspiration comes from fashion eras of the past. So many fashion trends are influenced by the last 100 years. So let us take a look at the image of fashion from [...]

The everchanging image of fashion: then to now 2018-11-14T16:08:35+00:00

Chanel: betting on content marketing

Great icons of haute couture and jewelry create impressive films and interactive platforms to publicize their trajectory, consolidate their brand identity and connect with their followers. Since 2013, Chanel launched her online project Inside Chanel, a nine-page web series that tells the story of Gabrielle (Coco) Chanel, the influence her life had on her style [...]

Chanel: betting on content marketing 2018-11-12T15:20:39+00:00

Gen Z : a big challenge for Luxury Brand

At this time when retail don’t stop evaluating, a new challenge waiting for Luxury brands: Generate desire and engagement from the Gen Z.  Generation Z is the demographic cohort following Generation Y. The dates given for Generation Z range from the mid-1990s through the second decade of this century. They are very volatile and want [...]

Gen Z : a big challenge for Luxury Brand 2018-11-13T10:38:42+00:00

Luxury and veganism

Let's start by defining what is Veganism: it's the fact to refuse consuming products coming from animal exploitation. It exists in food&beverage, fashion, home decoration etc. As you may know, Veganism took an important place in the world in general but especially in luxury. Thanks to organisms like PETA, people are now aware of the [...]

Luxury and veganism 2018-11-15T01:18:59+00:00

Meghan Markle’s Wedding Tiara

Without exaggeration, May 19, 2018, was the day of rebirth of Queen Mary’s Diamond Bandeau Tiara. Most experts agreed that Megan Markle should receive a tiara as a gift from Prince Charles, the groom's father since she did not have her own family tiara. Queen Mary’s Diamond Bandeau TiaraSource: Getty Images Megan's wedding [...]

Meghan Markle’s Wedding Tiara 2018-11-14T15:55:18+00:00