Luxe 2019

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So far Luxe 2019 has created 54 blog entries.

Interview with MAC cosmetics employee Estée

MAC cosmetics was launched in March 1984 in Toronto by Frank Toskan and Frank Angelo. The duo was frustrated by the lack of make-up that photographed well, so they decided to created their own professional make-up brand. MAC celebrates diversity and individuality, they are for all ages, genders and races (MAKE-UP ART COSMETICS, 2018). I [...]

Interview with MAC cosmetics employee Estée 2018-11-12T19:26:57+00:00

Diversity in Fashion

For many years, the catwalk has been dominated by models with the smallest sizes. Young, tall and skinny were the keywords.  More recently, over the last few years, we have seen some change in this. More and more diversity colors the runways and campaigns. Painting a more realistic image of the diversity of women’s bodies. [...]

Diversity in Fashion 2018-11-14T16:45:14+00:00

The art of handcrafting shoes

It takes more than a man and a piece of leather to make the perfect pair of luxury shoes. Whether they’re being made in France, Italy or somewhere else in the world, the art of handcrafting shoes is a precious and long process, that only the best can master. The art of handcrafting luxury shoes [...]

The art of handcrafting shoes 2018-11-13T10:35:10+00:00

Tiffany renews itself to attract Millennials

The luxury firm Tiffany & Co hopes to capture a younger audience and offer a different customer service experience by remodeling their flagship store. US jewelry and goldsmith Tiffany's plans a renovation to its flagship store on 57th Street in Manhattan, New York. The CEO of the company, Alessandro Bogliolo, told Retail Wire that the [...]

Tiffany renews itself to attract Millennials 2018-11-12T15:26:54+00:00

Luxury and hyper-personalization

For 10 years, market shares of products and services hyper personalized continued to increase. The need of differentiation is deeply rooted in human nature, already 75 000 years ago our forebears look for differentiation and engrave shells, and more recently, tattoo is also a way of differentiation. Our way of thinking is much closer to the [...]

Luxury and hyper-personalization 2018-11-13T10:37:13+00:00

How street culture influences luxury brands ?

For long, luxe and street culture have been walking their own pasts. Born in the 70’s in the suburbs of big American cities, street culture are with no doubt the biggest art revolution since Marcel Duchamp. What start with graffiti on the wall of Philadelphia building in the 60’s is now the driving sales force [...]

How street culture influences luxury brands ? 2018-11-15T01:19:29+00:00

Phenomenon of Gosha Rubchinskiy brand

There are many different ways how you can treat the works of Gosha Rubchinsky, it can be criticised for its price policy, for the “ugliness” he is promoting, but it’s impossible not to acknowledge the fact that today he is the most famous Russian designer abroad. To the notorious matryoshka-vodka-balalaika, his name can be added. [...]

Phenomenon of Gosha Rubchinskiy brand 2018-11-14T16:05:15+00:00

The Young Sneaker King

Benjamin Kicks is an 19-year-old entrepreneur who made millions selling rare sneakers to celebrities and on his website (sneakerdon.com). He is the biggest sneaker reseller in the world with a market value of 1.2 billion dollars. He started his career at 15 buying and selling shoes. The first pair he ever bought was the Galaxy [...]

The Young Sneaker King 2018-11-14T14:36:38+00:00

Interview at Guerlain store with employee Rémy

Guerlain is a French perfume house, launched in 1828 by Pierre Francois Pascal Guerlain (Wikipedia, 2018). Besides perfume, Guerlain also sells make-up and skincare. Guerlain has one main store (flagship) which is located at the Champs-Elysee, Paris. Besides the products, Guerlain also show its heritage on the first floor. Customers can visit the work office [...]

Interview at Guerlain store with employee Rémy 2018-11-12T19:27:24+00:00

The everchanging image of fashion: then to now

Although it may not seem that way, fashion changes every day. New inspiration, looks and influences are taking the street. However, much of this inspiration comes from fashion eras of the past. So many fashion trends are influenced by the last 100 years. So let us take a look at the image of fashion from [...]

The everchanging image of fashion: then to now 2018-11-14T16:08:35+00:00

Chanel: betting on content marketing

Great icons of haute couture and jewelry create impressive films and interactive platforms to publicize their trajectory, consolidate their brand identity and connect with their followers. Since 2013, Chanel launched her online project Inside Chanel, a nine-page web series that tells the story of Gabrielle (Coco) Chanel, the influence her life had on her style [...]

Chanel: betting on content marketing 2018-11-12T15:20:39+00:00

Gen Z : a big challenge for Luxury Brand

At this time when retail don’t stop evaluating, a new challenge waiting for Luxury brands: Generate desire and engagement from the Gen Z.  Generation Z is the demographic cohort following Generation Y. The dates given for Generation Z range from the mid-1990s through the second decade of this century. They are very volatile and want [...]

Gen Z : a big challenge for Luxury Brand 2018-11-13T10:38:42+00:00

Luxury and veganism

Let's start by defining what is Veganism: it's the fact to refuse consuming products coming from animal exploitation. It exists in food&beverage, fashion, home decoration etc. As you may know, Veganism took an important place in the world in general but especially in luxury. Thanks to organisms like PETA, people are now aware of the [...]

Luxury and veganism 2018-11-15T01:18:59+00:00

Meghan Markle’s Wedding Tiara

Without exaggeration, May 19, 2018, was the day of rebirth of Queen Mary’s Diamond Bandeau Tiara. Most experts agreed that Megan Markle should receive a tiara as a gift from Prince Charles, the groom's father since she did not have her own family tiara. Queen Mary’s Diamond Bandeau TiaraSource: Getty Images Megan's wedding [...]

Meghan Markle’s Wedding Tiara 2018-11-14T15:55:18+00:00

Interview in Gucci store P.C. Hooftstraat, Amsterdam with employee Iris

Gucci is an Italian Luxury fashion brand, created in 1921 by Guccio Gucci (Wikipedia, 2018). They have for woman, men and also children a great collection of bags, clothing, shoes, accessories, watches and jewellery, home collection and beauty. In 2017, Gucci was the most search Luxury brand online and also most selling luxury brand (Prant, [...]

Interview in Gucci store P.C. Hooftstraat, Amsterdam with employee Iris 2018-11-12T19:27:51+00:00

Importance of heritage in luxury brands

When looking at luxury brands, most of them are carrying a lot of history. Heritage is one of the most important additions of a luxury brand as it adds depth, authenticity and credibility to the brand. The power of storytelling can contribute to a stronger brand loyalty. The most important characteristics of an HLB (heritage [...]

Importance of heritage in luxury brands 2018-11-14T17:25:15+00:00

3 reasons to visit Bali

Over the last couple of years, the Indonesian island Bali has become one of the number one destinations for travel lovers, due to its affordability and its extraordinary location. Here are 3 reasons why you should visit Bali on your next holidays.   A luxury destination Bali is a brand new luxury destination and has [...]

3 reasons to visit Bali 2018-11-13T10:38:01+00:00

Cartier watchmaking conquering new generations

The digital era, new consumer tastes, financial crises and regional consumer booms have had an upsurge in sales to luxury watchmaking houses in recent years. The millennials had been recognized, among other things, for not using watches (luxury or not) because the cell phone gives them the time and they did not find the need [...]

Cartier watchmaking conquering new generations 2018-11-12T15:19:12+00:00

Luxury loves new technology

« La mode est un rendez-vous avec le temps (...) L'avenir appartient à ceux qui utiliseront les technologies de leur temps et satisferont les besoins et les envies des consommateurs. » Pierre Bergé Although, rooted in the tradition, Luxury has always loved technology innovation if these one provides to offer a privileged experience to the [...]

Luxury loves new technology 2018-11-13T10:41:36+00:00

Animal abuses in luxury

Well, in a context where many houses ban the use of fur in their collection we have to think about the reason of those decisions. First, after all the videos spread by PETA showing how animal are raised in specialized farms in China or Korea denouncing the conditions of raising and killing of the animals. [...]

Animal abuses in luxury 2018-11-15T01:17:53+00:00

The History of Rolls-Royce

The history of this brand is the story of a surprisingly successful union of two businessmen, Charles Rolls and Henry Royce. One of them was a rich aristocrat, and the other grew up in poverty and spent only one year studying at school, but together they created a car that became an absolute symbol of [...]

The History of Rolls-Royce 2018-11-14T15:42:32+00:00

Male beauty: from South Korea to the rest of the world

Makeup for man was considered taboo and would lead to questioning someones masculinity, but South Korea is leading to a shift of this mindset. Their ideas about male beauty are changing the attitudes and influencing the world. The conventions of makeup are beginning to break down and a new vision of masculinity is rising. Today [...]

Male beauty: from South Korea to the rest of the world 2018-11-14T13:59:58+00:00

Interview Beauty Specialist Denise

21 year old Dutch girl Denise graduated as beauty specialist one year ago. After that, she started her own salon to offer excellent service to her clients at her home salon. I spoke with Denise about beauty and her salon.   Do you already have a big client list at the moment? Slowly but certainly, [...]

Interview Beauty Specialist Denise 2018-11-12T19:28:10+00:00

Presence of luxury brands on social medias

Many brands decided to improve their positioning on social medias. By social medias, we’ll focus on Facebook, Instagram and Youtube. Brands like Burberry and Louis Vuitton use a lot Youtube to spread product reviews and influencers-based content. Social medias has evolved so much over the last few years. Luxury brands used to not really use [...]

Presence of luxury brands on social medias 2018-11-15T01:18:05+00:00

Fashion and cultural appropriation

“Good artists borrow, great artists steal.” Appropriation of appreciation? These are some questions that come to mind when looking at cultural appropriation in fashion. Are fashion brands and celebrities simply stealing from other cultures or are they taking design inspiration? And when do they cross the line? Firstly let’s take a look at cultural appropriation. [...]

Fashion and cultural appropriation 2018-11-14T17:26:19+00:00

The future of textile

Stella McCartney A/W 2017 campaign shot by Harley Weir COURTESY OF : Stella McThe technological revolution has led to new businesses model but has also modified the more traditional sectors. This is the case of the textile industry, a sector that has already experienced its transformation three centuries ago, with the introduction of the steam [...]

The future of textile 2018-11-20T14:54:22+00:00

Luxury Brand’s challenge: Digital Advertising

The advertising of the luxury sector is making the move to digital media, and this is reflected in the investment of the brands. 33% of the advertising of luxury brands has been digital this year, taking into account an increase of 7% compared to 2017. According to the Luxury Advertising Expenditure Forecasts 2018, published by [...]

Luxury Brand’s challenge: Digital Advertising 2018-11-12T15:54:38+00:00

Tiffany & Co. The Great Gatsby jewellery collection

The brilliant jewels of the 20s were recreated by the best masters of Tiffany & Co so that every spectator could plunge into the authentic atmosphere of the world of luxurious parties and love without obstacles. To recreate the pulsating atmosphere of New York in the 1920s when the small island of Manhattan was intoxicated [...]

Tiffany & Co. The Great Gatsby jewellery collection 2018-11-14T15:29:35+00:00

Entre Luxe et cinéma, il n’y a qu’un pas

Cinémas et publicité sont maintenant très liés en effet, le monde du luxe fait de plus en plus appel à des cinéastes pour imaginer des fictions publicitaires qui s’insèrent dans leurs contenus de marque. Depuis quelques années, le visage des marques change : Il ne s’agit plus seulement d’une étiquette mais il bien plus question de [...]

Entre Luxe et cinéma, il n’y a qu’un pas 2018-11-13T10:44:05+00:00

When the luxury world is meeting Hip hop culture

Over the past two years, more than a dozen luxury brands like Louis Vuitton, Saint Laurent and Marc Jacobs — have featured hip-hop artists in their advertising campaigns, while brands like Versace and JW Anderson have taken things a step further by collaborating with artists like 2 Chainz and A$AP Rocky on products.   This was not always the case. For many [...]

When the luxury world is meeting Hip hop culture 2018-11-19T16:11:41+00:00