At every fashion week, high fashion houses are trying to make an impression with more spectacular decoration and more creative fashion shows that stand out from the crowd. Back on the top 4 of the most impressive decorations of fashion week fashion houses in Paris for the last 10 years. In first place is the [...]
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So far Group C has created 14 blog entries.
Computer-Generated Imagery (CGI) or as some may know, Artificial Influencers, are the latest type of social media stars who completely shifted our idea from ‘standard’ social influencers. Rising in popularity, CGI-influencers have already grabbed the attention of huge fashion and beauty brands, who use these animations as the prominent character in their campaigns. Take Christian [...]
When we think of Luxury, we think of high-end brands that offer us the most exclusive products and experiences. It is a dreamy world, which is not that easily accessible. Until a few years ago when second hand Luxury started to enter the Luxury world. Nowadays this kind of business is growing so fast it [...]
Many Luxury houses are opening pop-up stores with a full experience. A physical store is a very important part of the success of Luxury houses. A pop-up store is a perfect place to test products or to show the story of the brand, showing new products or collaborations. It is a good chance to reach [...]
Some might say fashion is a decorative or applied art as opposed to fine art. However Fashion is an art form that should be remembered. Fashion can tell what people wore at a certain period just as painting can represent a period in the History. Fashion is one of the purest expressions of art because [...]
A pram is an investment and by far one of the most expensive things parent-to-be will buy for their new-born. The pram must be good and safe, but doesn’t the eye want some candy too? Here you’ll find 5x collaborations between big brands and baby gear. Silver Cross x Aston Martin With only 600 units [...]
A year ago singer-songwriter Rihanna launched her very own makeup line called Fenty Beauty. However, the fact that Rihanna herself created this makeup line is not the only special thing about this line. Type the words Fenty Beauty on google and you’ll see tons of articles about why this makeup line in particular is disrupting, [...]
Dubai is a wonderful city of the future, surrounded by the waters of the Persian Gulf and by the hot sand of the Rub al Khali desert. It’s the city bold dreams. Dubai is a city in the United Arab of emirates, known for incredible experiences. Dubai is the city where you can do and [...]
The famous Saddle bag, who does not know it? It is one of the most worn sponsored bags by influencers. Dior recreated the saddle bag after 19 years. Creative director Maria Grazia Chiuri has reintroduced the classic Dior Saddle bag for the brand’s autumn/winter 2018 collections. There is a lot of criticism on the fact [...]
In September 2018, for the occasion of the fashion week in Paris, the Schiaparelli house presents his first luxury ready-to-wear line named « Story # 1 » under the artistic direction called Bertrand Guyon. A collection that is clearly inspired by the emblematic works of the American painter and photographer Man Ray. Man Ray was an artist [...]
Chanel sponsored the Opening Gala night of the Opera de Paris’ new dance season. Many big names appeared at the Gala like Keira Knightley, Kate Moran and Anne Berest and of course they wore Chanel. Sponsoring this event was not without a reason. Gabrielle Chanel herself used to have a great bond with the world [...]
The Louvre Abu Dhabi has welcomed over a million visitors since its opening a year ago, including more than half of foreign tourists, said Friday the Authority of Tourism and Culture of Abu Dhabi. The museum was inaugurated with great fanfare in November 2017 by French President Emmanuel Macron and the strongman of the United [...]
For several years, the Christian Dior house, founded in 1946, has a habit of making its shows at the Musée Rodin in Paris. But why this place? To understand, let's return to one of Dior's iconic fashion shows at the Rodin Museum, which blended haute couture and surrealism art. During the Haute Couture Fashion Week, [...]
Valentine’s Day is the most precious day of the year where couples get to treat each other like kings and queens. Starting the day off with a tasty breakfast, doing your mid-day activities and ending up in a Gatsby-like restaurant for an astonishing dinner. And then.. how to end the beautiful day with mouth-watering pastries [...]