Group C

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So far Group C has created 33 blog entries.

Luxury and sustainability

Luxury houses were never really busy with sustainability. The most important thing was that the brand had a strong heritage and storytelling. Nowadays they feel a new era coming up where the new generations Y and Z actually care about brands who care about the environment. They try to adjust their strategies to show these [...]

Luxury and sustainability 2018-11-14T15:14:01+00:00

Champagne: Piper-Heidsieck collaborates with jeweler Mellerio

An exceptional cuvee, box out of the ordinary. On the occasion of the release of the vintage of 1997 of its prestigious vintage, Rare Champagne, the house of Reims presents this Monday, October 1st 2018 the fruit of its collaboration with the jeweler Mellerio. For the release of the last vintage of its most prestigious [...]

Champagne: Piper-Heidsieck collaborates with jeweler Mellerio 2018-11-14T16:31:13+00:00

Philippe Conticini: Pastries and vodka

Philippe Conticini is a great French chef and pastry chef. Having worked in France, in the United States and Japan he conceived the « Verrine Dessert ».He transformed the world of gastronomy and pastry by being the first to serve dishes and desserts « vertically » in glasses rather than horizontally in plates. Philippe Conticini received the award of [...]

Philippe Conticini: Pastries and vodka 2018-11-14T16:11:34+00:00

Party in a Luxury way

At regular festivals where I go, I am used to drinking warm beer, standing in muddy fields and enjoying the music with my friends in between thousands of other people. But for the luxury people, bloggers and celebrities there are other festivals, where they will get treated like superstars with king-size beds, room service and [...]

Party in a Luxury way 2018-11-14T19:19:56+00:00

Luxury tourism in Asia-Pacific: growing!

Asia-Pacific is a geographical group consisting of the Far East, the Indian subcontinent and Oceania. As a huge continent, Asia-Pacific is full of extraordinary experiences with paradisiacal landscapes, breathtaking natural and cultural sites. The most popular places are Bali in Indonesia, Sri Lanka, Cambodia, Malaysia, Vietnam. Malaysia is the most visited country in Asia and [...]

Luxury tourism in Asia-Pacific: growing! 2018-11-14T14:50:55+00:00

How luxury brand closed the gap by collaborating with ‘streetwear’ brands

Collaborations in the fashion industry between high & low are ideal. Popular labels build up the necessary fashion credibility, while luxury fashion brands reach a wider audience. Most of the time it's a win-win for the two. Check below some of the most notable collaborations in luxury. Louis Vuitton x Supreme Probably one of the [...]

How luxury brand closed the gap by collaborating with ‘streetwear’ brands 2018-11-14T19:39:42+00:00

Louis Vuitton: The Art of Top Luxury

Nowdays profit is king, the higher the margins the greater the executive bonuses. Short-term results seem to polarize between the good and the bad. Yet Louis Vuitton stands out for the long-term vision implemented in its own development.  The brand can dare to match a French uber-chic avant-garde designer and an American DJ turned trendsetter. Diversity is a reality [...]

Louis Vuitton: The Art of Top Luxury 2018-11-14T16:19:11+00:00

The future of Luxury

A big part of buying a Luxury product is the experience during the purchase. It is not only about the product anymore, people want more than that. Luxury houses are more focusing on the in-store experience, to distinguish themselves from other Luxury brands. The thing they always offer are private shopping sessions, personalized styling and [...]

The future of Luxury 2018-11-14T19:18:22+00:00

High time to end sexual harassment in the fashion industry

Sexual harassment and sexual misconduct problems towards models has always been known and ignored in the fashion industry. Models, under the influence of powerful fashion figures, are scared to speak against their abusers. However, today more and more models speak and denounce what is really happening in this industry. Early 2018, the #MeToo campaign has [...]

High time to end sexual harassment in the fashion industry 2018-11-14T14:56:52+00:00

They are the sustainable fashion

With beautiful products, innovative materials and a strong opinion, there are women who change the fashion industry. From pollution and exploitation, to clean and fair. And without making concessions to their principles. Thanks to them, we all know now that fashion and sustainability go very well together. Stella McCartney While the collections of Stella McCartney [...]

They are the sustainable fashion 2018-11-14T19:24:47+00:00

Luxury and the digital age

Nowadays we are living in a digital age in which everything is about social media and being online. Brands try to keep up with this age and adjust their strategies, but Luxury houses ignored these changes for a long while. Because of this Luxury brands are now falling behind and barely able to keep with [...]

Luxury and the digital age 2018-11-14T15:15:33+00:00

To’ak Chocolate, the result of a unique story started in Ecuador

To'ak was born out of a rainforest conservation project that began in 2007 in a province of Ecuador. Jerry Toth, co-founder of the company, begins growing cocoa trees and making chocolate in a bamboo thatch house, without electricity, right in the middle of the Jama-Coaque reserve. Alone, he makes his first experiences of manufacturing and [...]

To’ak Chocolate, the result of a unique story started in Ecuador 2018-11-14T16:09:05+00:00

XOXO, Gossip Girl

Private helicopters, private cars, private butlers and designer clothes; Serena and Blair are living the Luxury life. They live in Manhattan, one of the most expensive places to live in New York City. Every family has their own housekeeper and their own driver. Every girl between the age of 15-20 is dreaming about the extravagant [...]

XOXO, Gossip Girl 2018-11-14T19:17:09+00:00

Up in the Seventh heaven

In the luxury hospitality field, rooftops have an irresistible attraction. This craze for rooftops is not ready to stop. Whether for a drink, relaxing around a swimming pool, watching a sunset, attending a party or attending a yoga class, rooftops are a hit in the hospitality sector. Here the selection of the top 10 most [...]

Up in the Seventh heaven 2018-11-14T14:40:05+00:00

Interview; freelance fashion and beauty photographer, Roza Okcuoglu

Tell me a little about yourself and what you do Hi, my name is Roza Okcuoglu and I call myself a Freelance Visual Content Producer. My goal is to optimize the communication of companies in the form of visual content. Imagine that a company wants to sell products online, for this they need a web [...]

Interview; freelance fashion and beauty photographer, Roza Okcuoglu 2018-11-14T16:58:09+00:00

Saffron: The most expensive spice

Saffron is used and cultivate by humains for more than 3500 years. Originating in Southwest Asia, saffron certainly grew in Persia (Iran) and was found in Southern Europe in antiquity, principally used for medical care. Today it is cultivated mainly in Southern France, Iran, Spain, Italy, Morocco and Greece. Saffron is by far the most [...]

Saffron: The most expensive spice 2018-11-14T14:30:41+00:00

Fake Luxury in China

81 percent of the Chinese Millennials are willing to pay more for products of high quality, according to a business report of CNN. The report took account with the spending on Luxury products, but the hidden market of fake Luxury products remains huge in China. Fake Luxury items and goods are sold more and more [...]

Fake Luxury in China 2018-11-14T19:15:02+00:00

The top 4 most impressive decor of Paris fashion week

At every fashion week, high fashion houses are trying to make an impression with more spectacular decoration and more creative fashion shows that stand out from the crowd. Back on the top 4 of the most impressive decorations of fashion week fashion houses in Paris for the last 10 years. In first place is the [...]

The top 4 most impressive decor of Paris fashion week 2018-11-14T14:34:16+00:00

How impactful are CGI-influencers on a brand’s authenticity?

Computer-Generated Imagery (CGI) or as some may know, Artificial Influencers, are the latest type of social media stars who completely shifted our idea from ‘standard’ social influencers. Rising in popularity, CGI-influencers have already grabbed the attention of huge fashion and beauty brands, who use these animations as the prominent character in their campaigns. Take Christian [...]

How impactful are CGI-influencers on a brand’s authenticity? 2018-11-14T16:41:53+00:00

Second hand Luxury

When we think of Luxury, we think of high-end brands that offer us the most exclusive products and experiences. It is a dreamy world, which is not that easily accessible. Until a few years ago when second hand Luxury started to enter the Luxury world. Nowadays this kind of business is growing so fast it [...]

Second hand Luxury 2018-11-14T15:17:20+00:00

Pop-up Luxury

Many Luxury houses are opening pop-up stores with a full experience. A physical store is a very important part of the success of Luxury houses. A pop-up store is a perfect place to test products or to show the story of the brand, showing new products or collaborations. It is a good chance to reach [...]

Pop-up Luxury 2018-11-14T19:12:55+00:00

Is Fashion really art?

Some might say fashion is a decorative or applied art as opposed to fine art. However Fashion is an art form that should be remembered. Fashion can tell what people wore at a certain period just as painting can represent a period in the History. Fashion is one of the purest expressions of art because [...]

Is Fashion really art? 2018-11-14T14:24:00+00:00

5 times baby gear brand collaborated with high-end brands

A pram is an investment and by far one of the most expensive things parent-to-be will buy for their new-born. The pram must be good and safe, but doesn’t the eye want some candy too? Here you’ll find 5x collaborations between big brands and baby gear. Silver Cross x Aston Martin With only 600 units [...]

5 times baby gear brand collaborated with high-end brands 2018-11-14T16:24:28+00:00

Fenty Beauty

A year ago singer-songwriter Rihanna launched her very own makeup line called Fenty Beauty. However, the fact that Rihanna herself created this makeup line is not the only special thing about this line. Type the words Fenty Beauty on google and you’ll see tons of articles about why this makeup line in particular is disrupting, [...]

Fenty Beauty 2018-11-14T15:18:09+00:00

Luxury in Dubai

Dubai is a wonderful city of the future, surrounded by the waters of the Persian Gulf and by the hot sand of the Rub al Khali desert. It’s the city bold dreams. Dubai is a city in the United Arab of emirates, known for incredible experiences. Dubai is the city where you can do and [...]

Luxury in Dubai 2018-11-14T14:26:38+00:00

The non-exclusive Saddle Bag

The famous Saddle bag, who does not know it? It is one of the most worn sponsored bags by influencers. Dior recreated the saddle bag after 19 years. Creative director Maria Grazia Chiuri has reintroduced the classic Dior Saddle bag for the brand’s autumn/winter 2018 collections. There is a lot of criticism on the fact [...]

The non-exclusive Saddle Bag 2018-11-14T19:11:35+00:00

When surrealism serves high fashion

In September 2018, for the occasion of the fashion week in Paris, the Schiaparelli house presents his first luxury ready-to-wear line named « Story # 1 » under the artistic direction called Bertrand Guyon. A collection that is clearly inspired by the emblematic works of the American painter and photographer Man Ray. Man Ray was an artist [...]

When surrealism serves high fashion 2018-11-14T14:20:17+00:00

Chanel at l’Opera de Paris

Chanel sponsored the Opening Gala night of the Opera de Paris’ new dance season. Many big names appeared at the Gala like Keira Knightley, Kate Moran and Anne Berest and of course they wore Chanel. Sponsoring this event was not without a reason. Gabrielle Chanel herself used to have a great bond with the world [...]

Chanel at l’Opera de Paris 2018-11-14T15:08:26+00:00

The Louvre Abu Dhabi

The Louvre Abu Dhabi has welcomed over a million visitors since its opening a year ago, including more than half of foreign tourists, said Friday the Authority of Tourism and Culture of Abu Dhabi. The museum was inaugurated with great fanfare in November 2017 by French President Emmanuel Macron and the strongman of the United [...]

The Louvre Abu Dhabi 2018-11-14T14:19:36+00:00

Dior, an invitation to dream

For several years, the Christian Dior house, founded in 1946, has a habit of making its shows at the Musée Rodin in Paris. But why this place? To understand, let's return to one of Dior's iconic fashion shows at the Rodin Museum, which blended haute couture and surrealism art. During the Haute Couture Fashion Week, [...]

Dior, an invitation to dream 2018-11-14T14:12:44+00:00

Valentine’s Day 2018; A recap of the prettiest creations

Valentine’s Day is the most precious day of the year where couples get to treat each other like kings and queens. Starting the day off with a tasty breakfast, doing your mid-day activities and ending up in a Gatsby-like restaurant for an astonishing dinner. And then.. how to end the beautiful day with mouth-watering pastries [...]

Valentine’s Day 2018; A recap of the prettiest creations 2018-11-14T16:31:50+00:00