Group A

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So far Group A has created 13 blog entries.

Luxury sector against counterfeiting

  Counterfeiting has a considerable economic impact because it represents 5 to 10% of world trade. The luxury sector is the priority target of counterfeiters. They find, thanks to the explosion of online commerce a distribution channel of their goods with certain advantages including a limited risk, the possibility of reaching a global market, reduced [...]

Luxury sector against counterfeiting 2018-11-14T14:41:22+00:00

Horizontal diversification in Luxury

What is exactly horizontal diversification ? When you google it, the first definition to pop-up is the following : « a type of diversification under which a firm develops or acquires new products that are different from its core business or technology, but which may appeal to its current customers. » The idea is to enlarge the [...]

Horizontal diversification in Luxury 2018-11-14T23:21:54+00:00

Music and luxury collaborations

https://www.youtube.com/watch?v=R7cNXW7RUvQ A major collaboration between Frieze and Gucci, Second Summer of Love is a new series of films exploring the year 1988’s enduring impact on international contemporary culture. Music has always been part of the culture and identity of every person. As a Luxury brand, the merge and collaboration with bands is a very [...]

Music and luxury collaborations 2018-11-14T15:46:55+00:00

What should we Know about the concept cars

Present at international car shows such as the Paris, Brussels and Geneva Motor Show, the concept cars are futuristic cars that make visitors dream. But what hides behind the extravagance of the design of these precious pearls? We must first know that the concept has become a unique product, very often only one and is [...]

What should we Know about the concept cars 2018-11-14T14:33:47+00:00

Luxury and Inclusivity

What do we expect from luxury brands but being pioneers in their domain ? Nowadays, this includes playing a role in social progress. Inclusivity is the keyword. With the current state of our society, from both a cultural and political perspective (which some even say are intertwined), inclusivity and diversity are consistently hot topics in [...]

Luxury and Inclusivity 2018-11-14T23:17:43+00:00

The E in experience

According to Forbes, e-retail represents the 27 percent of the total commercial base in the world, so that means that more and more customers of physical stores are becoming digital customers as Internet access expands and accelerates. Luxury retail must pay special attention to their digital business, as they must provide an online shopping experience [...]

The E in experience 2018-11-14T15:19:21+00:00

Dubai – Burj Al Arab – The World Most Luxurious Hotel

The iconic sail-shaped silhouette of Burj Al Arab Jumeirah stands tall as a beacon of modern Dubai, characterized by the finest hospitality you can ever experience. Repeatedly voted the world's most luxurious hotel (Five-star-Award, The UAE’s Leading hotel 2017, The World’s leading Luxury hotel 2017, The World Leading Luxury hotel 2017), this stunning destination offers [...]

Dubai – Burj Al Arab – The World Most Luxurious Hotel 2018-11-14T14:27:20+00:00

Transparency in Luxury

Studies and figures show transparency will be luxury brands’ most challenging issue in the coming years. The Fashion Transparency Index released by the uk-based association Fashion Revolution was widely discussed online and revealed luxury brands were among the last-ranked brands regarding transparency. Even fast-fashion companies such as H&M are amo,among the top 10 brands in [...]

Transparency in Luxury 2018-11-14T23:13:07+00:00

New luxury purchase triggers

When I started searching the information about what triggers consumers to buy luxury goods or services, some information caught my attention. According to a study from Farfetch the shift from retail stores to digital will be more than 20% for the next years. So the triggers to purchase will be completely different from now. So [...]

New luxury purchase triggers 2018-11-14T09:44:53+00:00

Luxury in emerging countries

      In recent years, the luxury market was focused in Western Europe and the United States, however for some time this trend has been reversed by some markets: China, for example, whose purchasing power of luxury consumers has increased, is definitely imposed as a key market. The European and American markets can be [...]

Luxury in emerging countries 2018-11-14T14:49:09+00:00

Personalization era in Luxury

One of the premises of luxury brands is to offer the consumer a personalized and unique treatment that makes buying a unique experience that helps to build loyalty and strengthen the relationship between them. If before sales efforts are only focused on the points of sale, with digital disclosure, they have to adapt to the [...]

Personalization era in Luxury 2018-11-14T17:09:18+00:00

Inter-cultural marketing

Louboutin seduces the Indian market « Think global, act local » This phrase from the speech of René Dubos at the very first summit about environment in 1972 has become a mantra for marketers. In today’s globalized world, both traditional and newborn brands are aiming at a world-scale expansion. To ensure the brands’ a homogeneous [...]

Inter-cultural marketing 2018-11-14T23:07:12+00:00

Luxury consumers around the world.

In the last years the notion of luxury is changing, the accessibility of information and a person’s cultural background influence in how they perceive this term. This is now a challenge for brands trying to address a global market. Some countries can be more experienced in the industry and the other can be growing within [...]

Luxury consumers around the world. 2018-11-14T09:40:19+00:00