Millennials are hot in luxury marketing. Every future-conscious brand is ready to focus on this new generation. They are a fast-growing and influential segment which already accounts for more than 17tn dollars of the global private wealth. Now it might be true that millennials are the future of luxury, but why exactly? We have summed [...]
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There is a new app that makes luxury cars accessible to anyone. Rally Rd. is a streamlined and user-friendly platform that allows members to invest in classic cars with shares priced between $50 and $500. The app presents users with luxury cars of their dreams, including photos, history of the car and its owners and [...]
Gucci again as always is back with its luxurious, personalized and classy sneakers. ace sneakers- kicks favoured by the likes of frank ocean, and some of the most important of 2017. The kicks- which, sans patches, are based on 1970s tennis style- retail for 695$ and comes pre loaded with two patches. And also It [...]
Whether one is financially comfortable or not, one will often buy luxury goods to reward themselves, to show off or to gain acceptance. All of which are connected to the emotional weight that we give to expensive products. One of the reasons is highly related to self-esteem. Imagine yourself on good day, where your [...]
TOOWOOMBA'S "bosses of bespoke furniture" have collaborated with Rolls-Royce to make the dazzling inside of the extravagance auto producer's new Ghost cars. Moves Royce collaborated with Boucher and Co. a year ago to plan and make the inside utilizing the Toowoomba organization's trademark shagreen - a sort of rawhide comprising of harsh, untanned skin. It [...]
luxury and fashion may have always functioned as a getaway from the harsh reality, 2018 will be known as the year of optimistic escapism. People are trying to forget the problematics of daily life and this is having a large impact on our view on fashion. According to Kate Johnson of stylus this trend will [...]
Designing for the voice interface Studies predict that by 2020, half of all web searches will use voice or image search rather than text. It is more efficient and often more convenient than typing, and creating a new paradigm for human-computer interaction. Voice interface is all about frictionless experiences, that is, attaining information to purchase [...]
As some areas of the luxury market have been industrializing because of their expanding scale and scope, the commoditization trend is threatening luxury brands along the value chain. Too many products might flood the market. Because the commodity trap has not so far been commonly referred to as the source of the problem, the efforts [...]
Being a huge fan of both the Museum of Modern Art in New YorK (MoMA) and the Fondation Louis Vuitton I was very much exited when they announced their collaboration. The exhibition, called: ‘Being Modern: MoMA in Paris’ is the first to bring an overview of the museum’s impressive collection to France. Immediately Frank Gehry’s [...]
Success can be measured in earned media value. If a social influencer mentions the brand’s name in an Instagram post or story, they are amplifying your brand communication. This directly increases and even multiplies the brand’s visibility. Influencers build good networks due to their contacts engagement in conversations or discussions on the various subjects that [...]
The far reaching utilization of fake extravagance products is a worldwide test. China and the United States are directly the two biggest buyers of both authentic extravagance merchandise and fake items. The inspiration for the buy of fake extravagance products is proposed to be diverse in view of the collectivistic (China) or individualistic (United States) [...]
This spring the first feature-length documentary is to be released on one of fashion’s most loved and iconic activists: Vivienne Westwood. ‘Westwood: Punk, Icon, Activist’ will be released in March at Sundance, the largest independent film festival in the United States. The film directed by Lorna Tucker (who also did work for Nike and Alexander [...]
Apple x Hermes Apple defines its Hermes-branded watch as “the culmination of a partnership based on parallel thinking, singular vision and mutual regard.” That boils down nicely to a partnership of two highly esteemed brands. Apple was always known for its aesthetics designs, however, with their brand collaboration with Hermes’s handmade leather straps, Apple's watches [...]