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Luxury Car Giants Make Big Plans For Electric Cars

Here is something that will make everybody more joyful! The extravagance auto brands are presently arranging enthusiastic about the electric autos. This progression comes even after the mixture ones run with high taxation rate. Volvo Cars, known for their extravagance autos is arranging their worldwide electric dispatch in India in 2019. Alternate brands like BMW, [...]

Luxury Car Giants Make Big Plans For Electric Cars 2017-12-15T21:20:33+00:00

Alaïa: a legacy

Last autumn the entire fashion world mourned the death of unconventional fashion designer Azzedine Alaïa. France lost an icon and many supermodels, designers and editors a dear friend. His great influence on fashion as a couturier as well as a person is undeniable. Here is what we learned from Mr. Alaïa. Follow your own conventions [...]

Alaïa: a legacy 2017-12-15T19:53:42+00:00

Branding in Luxury is Much More Important Than You Thought

© www. pinterest.com You have your best friend’s birthday coming up in a week, and you really want to buy her a nice gift. The first thing you think of is the brand, not the product. If that’s not the case, you would think of all of the things she likes, however, in that certain [...]

Branding in Luxury is Much More Important Than You Thought 2017-12-17T14:58:26+00:00

ferrari continues its 70th anniversary celebrations with museum exhibition

    Ferrari had this unordinary way to deal with client relations since he couldn't have cared less about customers. Or on the other hand rather he thought about them just to the degree that their money financed his over the top journey to make the finest race autos on the planet. Another presentation at [...]

ferrari continues its 70th anniversary celebrations with museum exhibition 2017-12-15T11:15:55+00:00

Why Millennials are the Future of The Luxury Industry

By 2025, studies project that Millennials will account for 45% of the global personal luxury goods market. The Millennials’ decisions are based on impulsive decisions. They always want to make sure that they are following the latest trends and their mindset is self-directed. Thus they are more likely to buy for themselves than to impress others. Moreover, [...]

Why Millennials are the Future of The Luxury Industry 2017-12-17T15:01:26+00:00

A SUMMER BREEZE COOLS THE NEW HUGO BOSS COLLECTION

Hugo boss spring 2018 collection, presented as part of New York fashion week: men’s in july, was an extended meditation on light fabrics, unlined jackets and roomy Bermuda shorts. Also suits came in papery cotton , anoraks in paper-thin leather. “summer of ease” became the collections title. It had a nautical inspiration, lightly applied: ropes [...]

A SUMMER BREEZE COOLS THE NEW HUGO BOSS COLLECTION 2017-12-14T15:27:27+00:00

The force of high-end vintage

Over the last few years they have been popping up in every fashion-conscious city: high-end vintage boutiques. Bargain shoppers as well as the fashion in-crowd have been finding their way to 1970’s Saint Laurent and unique Louis Vuitton bags. Of course everyone loves a good deal, but why exactly are second-hand luxury items so popular? [...]

The force of high-end vintage 2017-12-15T19:45:37+00:00

Would You Collaborate with These Brands?

Gucci Every item up for customization, every fabric to choose from, and even the placement of every insect and animal in the menagerie of available patches has been signed off on by the man who made all of it cool in the first place. “I tried to give them something slightly different, to allow them [...]

Would You Collaborate with These Brands? 2017-12-17T15:08:13+00:00

UK scent shops trust new Chanel aroma can cover foul sales

There is probably going to be an exceptionally potent fragrance gliding the country over excellence lobbies this end of the week as a little armed force of shop colleagues activates to splash customers with Gabrielle – Chanel's first new aroma in 15 years. The aroma business' likeness another blockbuster motion picture, the buildup has been [...]

UK scent shops trust new Chanel aroma can cover foul sales 2017-12-15T09:45:41+00:00

Millennials’ millions

Millennials are hot in luxury marketing. Every future-conscious brand is ready to focus on this new generation. They are a fast-growing and influential segment which already accounts for more than 17tn dollars of the global private wealth. Now it might be true that millennials are the future of luxury, but why exactly? We have summed [...]

Millennials’ millions 2017-12-15T19:21:45+00:00

Your Classic Dream Car is Only $100 Away

There is a new app that makes luxury cars accessible to anyone. Rally Rd. is a streamlined and user-friendly platform that allows members to invest in classic cars with shares priced between $50 and $500. The app presents users with luxury cars of their dreams, including photos, history of the car and its owners and [...]

Your Classic Dream Car is Only $100 Away 2017-12-17T15:06:40+00:00

gucci’s ace sneaker take personalized kicks to new luxurious levels.

Gucci again as always is back with its luxurious, personalized and classy sneakers. ace sneakers- kicks favoured by the likes of frank ocean, and some of the most important of 2017. The kicks- which, sans patches, are based on 1970s tennis style- retail for 695$ and comes pre loaded with two patches. And also It [...]

gucci’s ace sneaker take personalized kicks to new luxurious levels. 2017-12-14T15:17:10+00:00

Being Rich Isn’t Related to Why You Can Access Luxury Goods

Whether one is financially comfortable or not, one will often buy luxury goods to reward themselves, to show off or to gain acceptance. All of which are connected to the emotional weight that we give to expensive products.   One of the reasons is highly related to self-esteem. Imagine yourself on good day, where your [...]

Being Rich Isn’t Related to Why You Can Access Luxury Goods 2017-12-17T14:56:13+00:00

Rolls- Royce gets helping configuration hand from Toowoomba craftsman

TOOWOOMBA'S "bosses of bespoke furniture" have collaborated with Rolls-Royce to make the dazzling inside of the extravagance auto producer's new Ghost cars. Moves Royce collaborated with Boucher and Co. a year ago to plan and make the inside utilizing the Toowoomba organization's trademark shagreen - a sort of rawhide comprising of harsh, untanned skin. It [...]

Rolls- Royce gets helping configuration hand from Toowoomba craftsman 2017-12-14T21:48:25+00:00

Tech Trends in Fashion and Luxury Retail

Designing for the voice interface Studies predict that by 2020, half of all web searches will use voice or image search rather than text. It is more efficient and often more convenient than typing, and creating a new paradigm for human-computer interaction. Voice interface is all about frictionless experiences, that is, attaining information to purchase [...]

Tech Trends in Fashion and Luxury Retail 2017-12-17T15:04:15+00:00

Murakami bag: Louis Vuitton ‘ s decommoditization strategy

As some areas of the luxury market have been industrializing because of their expanding scale and scope, the commoditization trend is threatening luxury brands along the value chain. Too many products might flood the market. Because the commodity trap has not so far been commonly referred to as the source of the problem, the efforts [...]

Murakami bag: Louis Vuitton ‘ s decommoditization strategy 2017-12-13T23:23:10+00:00

Being Modern: MoMA in Paris

Being a huge fan of both the Museum of Modern Art in New YorK (MoMA) and the Fondation Louis Vuitton I was very much exited when they announced their collaboration. The exhibition, called: ‘Being Modern: MoMA in Paris’ is the first to bring an overview of the museum’s impressive collection to France. Immediately Frank Gehry’s [...]

Being Modern: MoMA in Paris 2017-12-15T18:57:09+00:00

Why Beauty Influencers are Important in Luxury

Success can be measured in earned media value. If a social influencer mentions the brand’s name in an Instagram post or story, they are amplifying your brand communication. This directly increases and even multiplies the brand’s visibility. Influencers build good networks due to their contacts engagement in conversations or discussions on the various subjects that [...]

Why Beauty Influencers are Important in Luxury 2017-12-17T15:02:59+00:00

Consumer demand for counterfeit goods

The far reaching utilization of fake extravagance products is a worldwide test. China and the United States are directly the two biggest buyers of both authentic extravagance merchandise and fake items. The inspiration for the buy of fake extravagance products is proposed to be diverse in view of the collectivistic (China) or individualistic (United States) [...]

Consumer demand for counterfeit goods 2017-12-14T22:19:33+00:00

Westwood: Punk, Icon, Activist

This spring the first feature-length documentary is to be released on one of fashion’s most loved and iconic activists: Vivienne Westwood. ‘Westwood: Punk, Icon, Activist’ will be released in March at Sundance, the largest independent film festival in the United States. The film directed by Lorna Tucker (who also did work for Nike and Alexander [...]

Westwood: Punk, Icon, Activist 2017-12-15T18:44:09+00:00

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About

Apple x Hermes Apple defines its Hermes-branded watch as “the culmination of a partnership based on parallel thinking, singular vision and mutual regard.” That boils down nicely to a partnership of two highly esteemed brands. Apple was always known for its aesthetics designs, however, with their brand collaboration with Hermes’s handmade leather straps, Apple's watches [...]

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About 2017-12-17T15:05:50+00:00