British luxury car maker Aston Martin is turning its attention toward women. Andrew Palmer, the companies CEO plans on expanding the brand to eventually include luxury goods like luggage, clothes, and watches, and he’s counting on an all-female advisory board to help design the new DBX Model.
At this moment 95% of Aston Martins Buyers are men, explaining why the luxury car brand is now turning it’s focus on the female market. The Companies managers talk about a Model female customer: an American women named Charlotte who is a professional working mother..”
The strategy is simple, they plan to make a sports car more spacious, a little safer, and women might just get behind the wheel. DBX model (a bonus for men too), can accommodate four adults and has room for luggage or groceries, and it would retail from roughly $135,000 to $2 million.
The DXB is still only a concept so far but it shows a peak inside a promising future “When luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.