Today, as with everything, the luxury brand needs to justify its price and continuously enhance its value. An artistic imprint adds value, whether it is an artist creating some accents for a line of using an iconic artist’s influence and inspiration in creating something unique and valuable.
Montegrappa Salvador Dalí Surrealista
The first pen was inspired by Dali’s 1944 work, Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening. The Surrealista pen has been inspired by the painting, Apparition of Face and Fruit Dish on a Beach (1938).
Harumi Klossowska de Rola for Chopard
The Dover Street collection is made with various materials, including different woods, yellow gold and diamonds.
Alexander McQueen and Damien Hirst
The collaboration happened as a celebration of the 10th anniversary of the skull scarf.