Accor puts Asia Pacific at center of its luxury and upscale strategy

Accor puts Asia Pacific at center of its luxury and upscale strategy


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Asia Pacific’s economy HAS grown fast for the past decade, so more Asians want to go traveling. Since Asia customers now account for half of global luxury sales, Accor, the French luxury hotel moves from Paris to Singapore where is closer to ict customer base. According to Michael Issenberg, Chairman and CEO Accor Asia Pacific, They Will open a new luxury and upscale hotel in Asia Pacific Every month for the next five years. Also, Rick Harvey Lam, Senior Vice President Global Marketing, Accor Luxury and Upscale Brands, That mentions as Asia are very Demanding travelers, it is good for upgrading Their hotels’ level. China Becomes which the first market outside of Europe and India lead the way. Indonesia, Malaysia and Philippines travelers are the potential customers.

resource:  http://www.mynewsdesk.com/sg/accor-hotels/pressreleases/accor-puts-asia-pacific-at-centre-of-its-luxury-and-upscale-strategy-1050903

Chien Chen Liu

2014-12-03T18:43:40+00:00