The Printemps is a French Department stores positioned mainly on fashion, luxury and beauty products. In 2015, the store celebrates his 150th birthday. It is the occasion to highlight their mascot: Rose (“Pink”), a little pink character with a rose form
For this famous birthday Printemps organized during all the year special events as a movie on the company or a giant choreography with all the Printemps staff.
Besides, all the store is embellished with flowers and giant roses bouquet. In the hall you can find a decoration dedicated to the city, Paris mixed with the identity of the Printemps. A giant mascot also stands in front of the store to welcome the clients and to enable them to take pictures.