Before getting to the new holiday collection 2016 of Les Merveilleuses Ladurée, let us talk a little bit about the brand. For those who don’t know (just in case), Ladurée is the legendary patisserie or salon de thé was founded in Paris in 1862 by Louis Ernest Ladurée. Ladurée has been representing the French “art de vivre” based on the philosophy, “what is really beautiful can intrinsically enchant women by exciting their five senses in an overwhelming manner.” It has even become the iconic and must-go tourist destination in Paris. That explains the long waiting line as always at the Champs–Élysées outlet which usually crowded with tourists from all over the world.
They have developed Les Merveilleuses Ladurée collection which inspires timeless elegance. Merveilleuses (French) refers to a “marvelous,” eccentric and elegant woman. The cosmetics developed under the name of Ladurée also symbolize the essence of the French history and esprit.
The cosmetics collection will enchant women who are committed to making themselves sophisticated in an aesthetic manner and will give them great surprise and pleasure whenever they use it. Les Merveilleuses Ladurée collection provides inspiring elegance across time. The collection offers infinite means to express yourself combining universal, absolute beauty that is full of vitality and elegance with your present self that symbolize the times.
It is especially created for women who enjoy being women, and who value something that enchants them not reasonably but intrinsically. Les Merveilleuses Ladurée proposes “unexpected” beauty beyond the ordinary concept of cosmetics to women who pursue new forms of beauty.
LIMITED EDITION FACE COLOR ROSE LADURÉE
Petal cheek color, comprising layers of three types of pink,
creates the profound color of large-flowered roses.
MAKEUP COFFRET III
Like a joyful Christmas Eve, this beautiful limited-edition coffret contains cheek and eye colors plus lip balm.
MERVEILLEUSES BRUSH HOLDER
Les Merveilleuses makes even a brush holder graceful.
A unique and lovely handmade holder.
Creates lips that dance lightly, vividly and charmingly.
Contributes to beautiful facial expressions through resonance with cheek color.